10th Annual Boot Drop to Ring in 2021

Ready to Give 2020 the Boot?

by Tracey Horn (Owner, Helken & Horn Agency)
Photo by Blushing Cactus Photography

New Year’s revelers — safely social distancing — can say goodbye to 2020 during the 10th annual Boot Drop celebration Dec.31 from 8 p.m. to 12:30 a.m. on Montezuma Street in downtown Prescott.

The event, which will feature boot drops at 10 p.m. and midnight, is free, and event promoters will encourage safe celebrating through social distancing and face coverings.

“We have expanded the footprint to incorporate the whole street to allow for more physical distancing, and people can also see the boot drop from the Courthouse Plaza, so we are confident in providing a fun, yet safe outdoor event,” says Matt Brassard, co-owner of M & M Entertainment & Production. “This is a favorite holiday event in Arizona’s Christmas City.”

At each boot drop, the 6-foot illuminated cowboy boot will be lowered from a 40-foot flagpole, with fireworks lighting up the night sky. The 10 p.m. drop occurs at the same time as New York City’s traditional Times Square ball drop and is popular with young families and those who wish to retire early. 

Scandalous Hands, a popular local band covering hits of the ‘70s, ‘80s, ‘90s and today, will perform. Entertainment also will be provided by DJ Eddie (who has been at every boot drop for the past 10 years) and on-air personality Leza from Magic 99.1 FM. There will be food and drink from street vendors, Ferris wheel rides (weather permitting), and prizes will be given away throughout the night.

The event is presented by Prescott Outpatient Surgical Center. It is co-sponsored by the City of Prescott, Blind Brothers Arizona and Barrett Propane. Other sponsors include: Jersey Lilly Saloon, SpringHill Suites, Gurley St. Grill, Prescott Woman Magazine, The Office Cantina, Murphy’s Restaurant, Magic 99.1 KTMG FM, 92.9 KAFF FM, 97.9 KZGL FM, 93.9 KMGN FM, Arizona Shine 103.9 FM & 1450 AM, Center for Physical Excellence, Prescott Trading Company, Northern Arizona Social, Hair Station 105, The Palace Restaurant & Saloon, Helken & Horn Advertising Agency, AZ Super Plumber, Motion Candy Media, EMI Print Works, CopperState News, Matt’s Saloon, FooteWork Auto License & Title Service, Pepsi, Hotel St. Michael, Northern Arizona Pain Institutes, Sparklight, Prescott Pro Sound, Action Automotive, Rosa’s Pizzeria, The Bird Cage, The Daily Courier, El Gato Azul, Prescott Living Magazine, Prescott NOW!, and SignalsAZ.com.

More information is available by calling Matt Brassard at 1-800-975-0013 or going to www.bootdrop.com.