After hosting a virtual event last year because of COVID-19, the planners of this year’s Whiskey Row New Year’s Eve Boot Drop are ready to help folks mark the end of the year in a big way and in person.
Revelers can say goodbye to 2021 on Friday, Dec. 31 from 8 p.m. to 12:30 a.m. on Montezuma Street in downtown Prescott. The event, which will feature “boot drops” at 10 p.m. and midnight, is free to all ages and event promoters encourage safe celebrating at this outdoor event.
“We’re thrilled to have the event back this year. It’s time to celebrate, and we’ll be providing a fun, yet safe outdoor event,” says Matt Brassard, co-owner of M & M Entertainment & Production. “This is a favorite holiday event in Arizona’s Christmas City, and we’re proud to help close out all the festive activities that take place here in Prescott.”
The 6-foot illuminated cowboy boot will be lowered from a 40-foot flagpole, with fireworks lighting up the night sky. The 10 p.m. drop occurs at the same time as New York City’s traditional “ball drop.”
Entertainment will be provided by DJ Eddie, spinning tunes so people can dance on the street, and hosted by Leza Live and Local from Magic 99.1 FM. There will be food and drink from street vendors, carnival games and rides and prizes given away throughout the night. Planners encourage people to dress warm for this outdoor event.
The event is presented by Prescott Outpatient Surgical Center. It is co-sponsored by the City of Prescott, Blind Brothers Arizona and Barrett Propane. Other sponsors include: Jersey Lilly Saloon, SpringHill Suites, Gurley St. Grill, Prescott Woman Magazine, The Office Cantina, Murphy’s Restaurant, Magic 99.1 KTMG FM, 92.9 KAFF FM, 97.9 KZGL FM, 93.9 KMGN FM, Arizona Shine 103.9 FM & 1450 AM, Prescott Trading Company, Northern Arizona Social, Hair Station 105, The Palace Restaurant & Saloon, Helken & Horn Advertising Agency, Spectrum Healthcare, AZ Super Plumber, EMI Print Works, CopperState News, Matt’s Saloon, FooteWork Auto License & Title Service, Pepsi, Hotel St. Michael, Northern Arizona Pain Institutes, Sparklight, Prescott Pro Sound, Action Automotive, Rosa’s Pizzeria, Center for Physical Excellence, The Bird Cage, The Daily Courier, El Gato Azul, Prescott Living Magazine, Prescott NOW!, and SignalsAZ.com.
For more information, contact Matt Brassard at 1.800.975.0013 or go to www.bootdrop.com.