Submitted by Tracey Horn, Helken & Horn Advertising Agency | Photo by Blushing Cactus Photography
Thousands will welcome 2024 on Sunday, December 31st from 7:30 p.m. to 12:30 a.m. at the 13th annual Boot Drop on Whiskey Row in Prescott.
The 6-foot illuminated cowboy boot lowers down from a 40-foot flagpole at the historic Palace Building with two drops; the first at 10 p.m. and the second at midnight. The earlier drop occurs simultaneously with the traditional ball drop in New York City.
“The Boot Drop has become a true Prescott tradition and fun for all ages,” says Matt Brassard, co-owner of M & M Entertainment & Production. “We’re looking forward to some new entertainment with the live band from Phoenix — Friendly Jesture, who will be performing throughout the night.
“They’re an amazing classic rock and Top ‘40s cover band, and we know the crowd will just love their music. We are proud to help Prescott close out the holiday season and ring in the New Year here on Whiskey Row. As we continue this time-honored tradition year after year, it serves as a reminder to reflect on the past and look forward to the endless possibilities that a new year brings.”
In addition to live entertainment, there will be food from street vendors, Ferris wheel and carnival games, and prizes given away throughout the night. Planners encourage people to dress warm for this outdoor event.
Leza Lachapelle Dandos of Leza Live 1490AM/103.5FM and Marco Espitia of M & M Entertainment will host the event, which is presented by Desert Financial Credit Union and Experience Prescott Office of Tourism.
Other sponsors include: Blind Brothers Arizona, SpringHill Suites, Ability Remodeling, All West Fire & Security, Barrett Propane, Prescott Woman Magazine, Magic 99.1 KTMG FM, 92.9 KAFF FM, 97.9 KZGL FM, 93.9 KMGN FM, Arizona Hope 103.9 FM & 1450 AM, Findlay Prescott, Hair Station 105, Torme, Dignity Health, Helken & Horn Advertising Agency, C4th Home Improvement, EMI Print Works, Bistro St. Michael, CopperState News, Matt’s Saloon, Residence Inn, KPPV 106.9FM, KQNA 1130AM, KDDL, JACKFM 94.7FM, JUAN 107.1FM, FooteWork Auto License & Title Service, Hotel St. Michael, Sparklight Advertising, Bill’s Grill, Red, White & Brew, Prescott Pro Sound, The Daily Courier, El Gato Azul, Prescott LIVING magazine, Prescott NOW!, Talking Glass Media, America’s Coupon Mailer, Your Home 1st Magazine, Quad Cities Business News, Flagstaff Business News and SignalsAZ FreePort MacMoran and Culver’s.
