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Home BIZ

4 Tips to Optimize Your Mobile Site for Customers

June 11, 2021
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by Donna Werking, Northern AZ Social, LLC

1. Speed Up Your Site.

Page speed is especially important to users in our fast-paced world. We know that a slow site will drive visitors away. The more compelling reason to make sure your site loads quickly is that it also is a determining factor with where you rank. Fortunately, checking your site’s speed is easy. Google recommends using the open-source Lighthouse Tool to audit your site for any speed-related issues.

2. Create Mobile-Friendly Eblasts.

Are your eblasts mobile friendly? Do they look good on a smartphone? They should since more than half of all emails are opened on a mobile device. Use short subject lines. Mobile devices display fewer characters than desktop devices, so your subject line is less likely to get cut off if it is to the point. Maximize your email’s impact by writing something that makes people want to read the rest. Read our blog about eight strategies to help improve your eblasts at www.northernazsocial.com/top-8-email-marketing-tips

3. Incorporate Video into Your Strategy.

Mobile users love video because it is easier to digest information by video on a mobile device. More than 50% of all mobile traffic is used for video today, and in 2023 that figure is expected to rise to 75%. If you want to reach more mobile users, marketing videos is a great way to do it.

4. Make Your Site Mobile-Friendly, Responsive

We all know a responsive design is a must. But having a responsive site is not the only thing you can do to help users. Test the mobile version of your site and make sure it provides a good user experience. Here are things to check:

  • Is your site’s font big enough?
  • Short headlines are best for mobile.
  • How easy is it to skim your pages? Use bullet points and short paragraphs to improve readability.
  • Are your navigation menus easy to use?
  • How easy is it to find all your content? Do not hide content at the bottom of your page.

Learn more about mobile friendly sites at www.NorthernAZsocial.com

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Prescott Living Magazine
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Prescott Living Magazine

#GivingTuesday is today! You can help a local nonprofit by making a cash donation or by volunteering your time.HAPPY GIVING TUESDAY! 💚 If you decide to participate, please consider donations to your LOCAL organizations like Prescott Farmers Market. We are very proud of the public community event we hold on Saturdays as well as the work we do behind the scenes to help our local farmers, ranchers and vendors succeed. The people of Prescott and the surrounding communities are the main beneficiaries of our programming including Feed Your Neighbors, Prescott Community Compost and NoCo Community Kitchen. Not only does your money stay right here, but your donation can be claimed as AZ State Tax Credit at no net cost to you. Regardless, we thank you for your continuous support by shopping at the market and following along as PFM grows to achieve of our mission!

GIVE HERE: give.prescottfarmersmarket.org/2023annualappeal
Or click on GIVE TODAY on our website 💚
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Prescott Living Magazine
16 hours ago
Prescott Living Magazine

OUT & ABOUT — Thank you to Ryan Stringham and Karen Shaw for sharing these photos taken in the Greater Prescott area! Selected photos submitted by readers are published in the Out & About section of Prescott LIVING and online. Send your best shots taken locally to photos@roxco.com and include the location where the photos were taken. ... See MoreSee Less

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  • Inside
    • Prescott Pioneer Local News
    • The ROX Interview
    • City Speak
    • BIZ
    • YOU
      • Out & About
      • Beauty & Style
      • Health, Happiness & Education
      • Education
      • Pets
      • Home & Garden
    • FUN
      • Arts & Culture
      • Outdoor Adventure
      • Restaurants
      • Travel & Tourism
    • Special Sections
      • 40 Under 40
      • Annual Photo Contest
      • Best of Greater Prescott
      • Everyone Can Be a Hero
      • Holiday
      • Medical, Health & Wellness
      • Men of Vision
      • New Year, New You
      • Relocation
      • Shop Local Guide
      • Wealth Management
      • Weddings & Events
      • Women in Leadership
    • Q & A
    • Voices
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