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4 Tips to Optimize Your Mobile Site for Customers

June 11, 2021
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by Donna Werking, Northern AZ Social, LLC

1. Speed Up Your Site.

Page speed is especially important to users in our fast-paced world. We know that a slow site will drive visitors away. The more compelling reason to make sure your site loads quickly is that it also is a determining factor with where you rank. Fortunately, checking your site’s speed is easy. Google recommends using the open-source Lighthouse Tool to audit your site for any speed-related issues.

2. Create Mobile-Friendly Eblasts.

Are your eblasts mobile friendly? Do they look good on a smartphone? They should since more than half of all emails are opened on a mobile device. Use short subject lines. Mobile devices display fewer characters than desktop devices, so your subject line is less likely to get cut off if it is to the point. Maximize your email’s impact by writing something that makes people want to read the rest. Read our blog about eight strategies to help improve your eblasts at www.northernazsocial.com/top-8-email-marketing-tips

3. Incorporate Video into Your Strategy.

Mobile users love video because it is easier to digest information by video on a mobile device. More than 50% of all mobile traffic is used for video today, and in 2023 that figure is expected to rise to 75%. If you want to reach more mobile users, marketing videos is a great way to do it.

4. Make Your Site Mobile-Friendly, Responsive

We all know a responsive design is a must. But having a responsive site is not the only thing you can do to help users. Test the mobile version of your site and make sure it provides a good user experience. Here are things to check:

  • Is your site’s font big enough?
  • Short headlines are best for mobile.
  • How easy is it to skim your pages? Use bullet points and short paragraphs to improve readability.
  • Are your navigation menus easy to use?
  • How easy is it to find all your content? Do not hide content at the bottom of your page.

Learn more about mobile friendly sites at www.NorthernAZsocial.com

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Prescott Living Magazine

2 days ago

Prescott Living Magazine
One Stage Family Theatre has two performances of "Seussical Jr. - The Musical" on Saturday, August 13 at the Elks Theatre and Performing Arts Center. Come out and support local live theatre!Tickets: ci.ovationtix.com/36609/production/1131456Follow Prescott NOW! for more local events.This moment. Witnessing moments like these backstage will never get old. The family within our cast we have created is so beautiful. Helping out a friend backstage holding her tail for her so it’s not stepped on is so awesome. (They did this by themselves) you have two more chances tomorrow to bare witness to the amazing cast of SEUSSICAL THE MUSICAL JR. August 13th @ 1pm and 7pm ticket link is in bio/below: ci.ovationtix.com/36609/production/1131456#onestagefamilytheatre #localtheatre #arts #supportthearts #musicaltheatre #onestage #familytheatre #Seussicalthemusical #seussicaljr #childrenstheatre #youngperformers ... See MoreSee Less

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Prescott Living Magazine

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Prescott Living Magazine
The Yavapai College Performing Arts Center is opening the 2022-23 cabaret series with a concert by Raul Midón on August 26 & 27. Here is today's announcement from YC.- - -Raul Midón Launches YCPAC Cabaret SeriesGrammy-nominated guitarist is the first of four intimate shows, August 26-27Prescott, Arizona (8/12/2022) – While many theaters open with splash and fury, Yavapai College Performing Arts Center’s star-studded ’22-23 season commences with an intimate encounter, an unforgettable artist, and a format that has become a local favorite. Be there when YCPAC brings its audience in close and cranks up the star power August 26 & 27, when Grammy-nominated jazz guitarist Raul Midón launches the eighth season of its critically acclaimed Cabaret Series. “I began the Cabaret Series seven years ago and it has been my most favorite concert experience on our stage.” Dr. Craig Ralston, YC Performing Arts Director of Programming & Development, said. “We bring our audiences close to the artists in an intimate atmosphere that allows for a truly unique experience.”While some performers raise the roof, others – like Raul Midón – are best appreciated from a closer distance. A two-time Grammy nominee for Best Jazz Vocal Album (Bad Ass & Blind and If You Really Want), Midón was praised by the New York Times as “a one-man band who turns a guitar into an orchestra and his voice into a chorus.” His flowing style and way with a lyric shine best in an intimate setting – and the Cabaret Series provides just that.By turning its 1,100-seat auditorium into a 120-seat Bistro, YCPAC invites Cabaret audiences to join the artist up onstage. Watching comfortably from tables with coffee, drinks or hors d’oeuvres, audiences can catch every chord and nuance of a truly remarkable performer. “Raul is a favorite of mine – an exceptional musician with an amazing life story.” Ralston said. “We oversold his show five years ago when he was last here. So, this year we are offering two performances.”Raul Midón is only one of four acts to enjoy the intimate setting and stellar acoustics of YCPAC’s Cabaret Series this season. On October 21, Cabaret audiences will gather again onstage to enjoy The Brian Chartrand Quartet. Favorites of the Phoenix club scene and the PAC’s own Concerts on the Green series, Brian Chartrand deftly blends soulful original songs with an extensive rock/folk set list that has captivated crowds everywhere from the Crescent Ballroom to Carnegie Hall.The Cabaret Series returns in 2023 with straight-ahead jazz saxophone from one of Harlem’s absolute best. Bill Saxton & the Harlem All-Stars unites the renowned sideman and Nick’s Jazz Club veteran with a select team of club circuit virtuosos on February 24, for an evening full of crackle and bounce that its audience won’t soon forget.YCPAC closes its Cabaret season May 5, with a heartfelt journey through Latin music with a soprano voice we’ve come to love. Sofrito & the Blues brings cherished Messiah soloist Carmen Cancél back to Prescott … this time as part of a Latin Quartet. Cancél joins guitarist Juancho Herrera, César Orozco on piano, and drummer Jainardo Batista – for a captivating odyssey through of Latin, jazz, and blues standards and beyond.Tickets for Raul Midón are $55 general admission, which includes seating at a table onstage, appetizers, desserts, coffee or tea and a cash bar. YCPAC’s Cabaret Season special – a 15% savings for patrons who purchase the entire four-show season – continues through August 27.The Yavapai College Performing Arts Center is located at 1100 E. Sheldon Street, in Prescott. The YCPAC Ticket Office is open Tuesdays and Wednesdays, from 9 a.m. – 6 p.m.; and Thursdays and Fridays, from 9 a.m. - 4 p.m. For reservations or more information, please call: (928) 776.2000 or visit us online at: www.ycpac.com. ... See MoreSee Less

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