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Home Special Sections Arts & Culture

7 Reasons to Support Arts, Culture in Greater Prescott

February 5, 2021
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1. The arts in all of its forms fosters true prosperity throughout a community, especially for its people. Theater, music, dance, visual arts, crafts and literature inspire us by fostering creativity, goodness and beauty. 
Prescott’s art galleries and theaters, performance and practice spaces, private and public art studios, bookstores and cafes encourage us to look into the souls of others’ creations or explore and expose the depths of our own. 
Arts and culture also build bridges between people of different genders, ethnicities and ages. During tough times art can be the salve for everyone’s aches. 
2. Arts education improves academic performance. Students with an education rich in the arts have higher GPAs and standardized test scores and lower drop-out rates; benefits reaped by students regardless of socio-economic status.
Arizona Superintendent of Schools Kathy Hoffman has said, “Arts programs are not just nice to have, they are an essential part of a well-rounded education system. Arts education fosters critical thinking skills, improves overall academic performance, and sparks creativity. In short — we need the arts to ensure students realize their full potential.” 
3. Arts and culture help support local business. Concerts and performances at venues including Findlay Toyota Center in Prescott Valley and Yavapai College Performing Arts Center, the Elks Theatre and other downtown Prescott venues draw attendees who typically spend money beyond the cost of tickets. 
Audiences at nonprofit arts events spend $24.60 per person, per event, beyond the cost of admission on items such as meals, parking and babysitters. Attendees who come in from outside the county spend twice as much as locals, per person. 
4. The arts drive tourism. In 2019, Yavapai County’s total direct travel spending added up to just over $1 billion, and 15% of sales tax revenue was directly tied to travel spending, according to the Arizona Office of Tourism. Further development of venues for art, music and literature could swell those numbers even more. 
Tourism is a major component of our region’s economy, and arts and culture can be used to draw new types of visitors here. A 2015 visitor’s survey of City of Prescott visitors done by Northern Arizona University found the three most-frequented cultural or arts venues were the Sharlot Hall museum, Phippen Museum and Smoki Museum (now the Museum of Indigenous People). 
5. Arts spark creativity and innovation. The Conference Board, an international group supporting business leadership, reports creativity is among the top five applied skills sought by business leaders — with 72% saying creativity is of high importance when hiring. The biggest creativity indicator? A college arts degree. 
As Greater Prescott leaders strive to attract more high-paying jobs to the area, having a workforce prepared to take those positions is equally important. Exposure to arts and culture benefits people of all ages and inspires them to reach new levels of creativity. 
6. Arts and culture can improve health care and outcomes. Almost half of the nation’s health care institutions provide arts programming for patients, families and even staff. Of these, 78% deliver this because of the healing benefits — shorter hospital stays, better pain management and less medication. 
Supporting the arts locally ensures residents have more exposure to the healing benefits of viewing paintings or sculpture or listening to music. Prescott College has an online Expressive Arts Therapy program about incorporating art therapy into counselling, just one example of the healing power of the arts. 
7. The arts mean business. Creative industries are arts businesses that range from nonprofit museums, symphonies and theaters to for-profit film, architecture and design companies. 
There are numerous arts-based companies in Greater Prescott to support, including the numerous art, jewelry and crafts galleries downtown, the Bronzesmith in Prescott Valley and other arts foundries, recording studios, bars and coffee shops hosting live performances, and many others. 
Adapted from Americans for the Arts • Photo: Yavapai College Performing Arts Center

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OUT & ABOUT — Thank you to Karen Shaw for sending in these shots of Jerome and the San Francisco Peaks on a beautiful winter day! We publish reader photos in every issue of Prescott LIVING. Send in your best shots by email to photos@roxco.com. Photos should be taken by you, anywhere in the Greater Prescott area. Selected photos will appear in print and on our social media channels.#jeromeaz #prescott #northernaz #sanfranciscopeaks ... See MoreSee Less

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Arizona State Senator Ken Bennett will read a proclamation in memory of Dr. Billie Orr on Wednesday, Feb. 1st at 1:15 p.m. on the Senate floor. The session will be livestreamed at www.azleg.gov/liveproceedings. Here is the text of the proclamation. . . . Recognition In Memory of Dr. Billie OrrWHEREAS, Dr. Billie Orr served the citizens of Prescott on the City Council from 2015 until 2021 and during that time as mayor Pro Tempore from 2017 until 2020; andWHEREAS, she was a member and past President of the Republican Women of Prescott; andWHEREAS, Dr. Billie Orr Founded the Mayor’s Commission on Well-Being for the City of Prescott; andWHEREAS, Dr. Billie Orr served as City Council Liaison for several City Boards and Commissions during her tenure as Councilmember; and WHEREAS, she served as a Board Member of Arizona Town Hall, Prescott Western Heritage Foundation and Yavapai Big Brothers Big Sisters; andWHEREAS, Dr. Billie Orr was an active Rotarian, serving on Rotary Clubs in the Phoenix area and in Prescott; and WHEREAS, she was a big fan of pickleball and helped Prescott Build outdoor courts for its citizens; andWHEREAS, prior to her service in Prescott, Dr. Billie Orr was active in Arizona education for more than twenty-five years; and WHEREAS, Dr. Billie Orr served the citizens of Arizona as Arizona’s Associate Superintendent of Public Instruction; andWHEREAS, under her leadership, Arizona created state academic standards that were ranked among the best in the nation; andWHEREAS, in earlier years she taught in the Madison District in Phoenix and was the Principal of Kiva School in Scottsdale; andWHEREAS, Dr. Billie Orr was a dedicated and longtime public servant to the citizens of Arizona who brought a positive and caring aspect to her service, inspiring many who worked with her; andWHEREAS, Dr. Billie Orr will be greatly missed by her many friends in Prescott and throughout Arizona; andNOW, THEREFORE BE IT RESOLVED, our heartfelt condolences and prayers go out to her husband Bob, their children and grandchildren and all family members.. . . ... See MoreSee Less

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