Big Crowds Expected for Rodeo June 29-July 4

Jim Dewey Brown, recently named general manager of Prescott Frontier Days®, is confident “capacity crowds will be on hand for all eight rodeo events” for this summer’s World’s Oldest Rodeo®.

Audiences will hear “Ride em, cowboy” the first time at 7:30 p.m. June 28. Gates will open at 5:30 p.m.

  • Subsequent performances are scheduled June 29-July 2, same schedule.
  • July 3, two performances scheduled at 1:30 p.m. and 7:30 p.m.
  • Closing performance July 4, 1:30 p.m.

This marks the 134th year of performances for the World’s Oldest Rodeo®.

Brown said he is optimistic about the number of competitors for rodeo events. He said, “We’re not just expecting large crowds. We’re confident we’ll have around 750 cowboys competing for prizes.”

He said he and staff are receiving telephone calls, emails and other requests for suggestions about things to do and places to stay. The staff is busy filling requests for tickets.

It was announced in late April that Prescott Mayor Greg Mengarelli has accepted a position as the new business development manager for Prescott Frontier Days®. In that role, he will be in a position to help rodeo management expand activities at the rodeo grounds far beyond rodeo, perhaps including concerts, festivals and other Western-themed functions, according to a news release from rodeo management.

Holiday Parade July 3

The Rodeo Parade, set for 9 a.m, July 3, is expected to have thousands of locals and out-of-towners lining the streets of downtown Prescott for what is ranked the second largest parade in the Grand Canyon State.

The theme this year is True. Western. Determination.

Other events will include the Kiwanis Kiddie Parade, July 2; the Courthouse Plaza Arts and Crafts Show, July 2-4; and evening rodeo dances with live music each evening. On Sunday morning, July 4, those who wish can attend Cowboy Church at the rodeo grounds.

More details about the rodeo are available at 929-445-3103 or