Prescott LIVING Magazine
No Result
View All Result
Prescott LIVING Magazine - Click for Current Issue
  • Inside
    • Voices
    • Special Sections
      • 40 Under 40
      • Annual Photo Contest
        • People’s Choice Photo Winners
      • Best of Greater Prescott
      • Everyone Can Be a Hero
      • Holiday
      • Medical, Health & Wellness
      • Men of Vision
      • New Year, New You
      • Relocation
      • Wealth Management
      • Weddings & Events
      • Women in Leadership
    • Up Front
      • City Speak
    • BIZ
    • YOU
      • Out & About
      • Beauty & Style
      • Health, Happiness & Education
      • Education
      • Pets
      • Home
        • Home & Garden
    • FUN
      • Arts & Culture
      • Outdoor Adventure
      • Restaurants
        • Pizza
      • Travel & Tourism
    • The ROX Interview
    • Prescott Pioneer Local News
    • Q & A
  • Current Issue
  • Community Calendar
  • Past Issues
  • Subscribe
    • eNewsletter & Digital Edition Subscription
  • Inside
    • Voices
    • Special Sections
      • 40 Under 40
      • Annual Photo Contest
        • People’s Choice Photo Winners
      • Best of Greater Prescott
      • Everyone Can Be a Hero
      • Holiday
      • Medical, Health & Wellness
      • Men of Vision
      • New Year, New You
      • Relocation
      • Wealth Management
      • Weddings & Events
      • Women in Leadership
    • Up Front
      • City Speak
    • BIZ
    • YOU
      • Out & About
      • Beauty & Style
      • Health, Happiness & Education
      • Education
      • Pets
      • Home
        • Home & Garden
    • FUN
      • Arts & Culture
      • Outdoor Adventure
      • Restaurants
        • Pizza
      • Travel & Tourism
    • The ROX Interview
    • Prescott Pioneer Local News
    • Q & A
  • Current Issue
  • Community Calendar
  • Past Issues
  • Subscribe
    • eNewsletter & Digital Edition Subscription
No Result
View All Result
Prescott LIVING Magazine
Prescott LIVING Magazine - Click for Current Issue
Home BIZ

BIZ! BUSINESS SPOTLIGHT

June 26, 2017
325
SHARES
2.5k
VIEWS
Share on FacebookShare on Twitter

REFLECTIONS ON OWNING A BOUTIQUE AD AGENCY IN PRESCOTT FOR MORE THAN 20 YEARS

by Tracey Horn, Owner, Helken & Horn Advertising Agency
Looking back on more than 20 years of change and growth in any business can be extraordinary, but looking at a small advertising agency in Prescott seems fortuitous. A random person stumbled into our office the other day and was quite surprised that Prescott even had an advertising agency. So, what has changed in 22 years in the world of a small-town ad agency? Simply put—technology.
In years past, if you wanted to reach us at the agency, a phone call on a landline or using a pager was about it. Cell phones were not used much locally until 1998, and even then, they were flip phones that worked intermittently up here in the mountains. Today, we communicate more often via email, though weekly meetings are still necessary to see how campaigns are working and how overall business is increasing. Our hope is this will not change. There is nothing like one-on-one contact with clients.
In the mid-90s when Helken & Horn opened its doors, if we wanted to place a print ad, we had to buy special paper for clearer graphics at the right weight for the newspaper to put rubber cement on the back. We actually hand-delivered ads to the newspaper office if we wanted them placed. There was no instantly emailing a pdf file, and an ad could take weeks to produce. Our type font choices were very limited and clip art was really cool (or at least we thought so then). Eventually, we progressed to floppy disks and zip drives to share information. They were expensive and didn’t hold much, so we had a storage closet full of them. That information today would probably fit on one thumb drive.
Being in a small town, where everyone knew everybody, many clients liked to record their own radio spots. Twenty years ago, this was not an easy task for many of them – not being professional voice-over folks. It would take many takes as the reel rolled, and there was no computer program to edit mistakes and long breaths. It could take hours for a client to get a 30-second radio spot just right!
Producing television commercials has evolved too – from videotape to digital. It could take a week to shoot and edit it to perfection. At the time, there were only eight stations to play these television ads locally, whereas today we have about 20 thanks to cable. And, there are many more uses for producing a television spot these days. We didn’t have YouTube or social media to reach the audience, like today.
This brings me to the biggest change in the ad world since we opened our doors – the Internet. Our computers at the agency were used for graphic design and copywriting only. We didn’t have email for at least the first five years, and meetings were all done in person. The Internet has changed all of this. It’s just been the last 10 years that we’ve expanded into Internet marketing. Most business owners are aware that their marketing dollars are crossing over into areas beyond traditional media, so it has added a whole new division of many advertising agencies around the world, not just ours. Websites and online marketing is a new avenue we all must embrace today. It’s instant and it’s everywhere. It’s been very exciting for us to use this new form of marketing for all of our clients. Our first websites were pretty basic and limited in style. One or two photos were used, and video could not be added. Facebook and other forms of social media did not exist, and the new buzz word was making sure you had good ‘Meta Tags.’ Search Engine Optimization (SEO) also did not exist, as there were very few clients that even had a website when we started creating them. It’s just amazing how far we’ve really come since we began 22 years ago, and our industry is not slowing down.
So, has all this technology helped our industry? Yes. It has allowed us to create campaigns faster, be more productive and add more accounts, so it has had its benefits. But being in a smaller market, face-to-face meetings are truly a necessity. We’ve worked hard to create strong relationships throughout the community, and we are proud to have maintained many long-term clients. We love our hometown and look forward to helping more area businesses grow along with us.
Tracey Horn is the owner of Helken & Horn Advertising Agency, Inc. in Prescott, Arizona. Founded in 1995, Helken & Horn is among Northern Arizona’s leading full-service advertising agencies, with a broad base of both business and nonprofit clients throughout the Quad-City region. To learn more, visit online at www.azadagency.com or call 928-776-0234.

Previous Post

MIX UP YOUR FAMILY VACATION WITH ADVENTURE EDUCATION!

Next Post

WHAT MAKES GREAT PIZZA?

Next Post

WHAT MAKES GREAT PIZZA?

Join our Newsletter

Prescott LIVING eNewsletter Subscription

No Result
View All Result
Cover for Prescott Living Magazine
11,553
Prescott Living Magazine

Prescott Living Magazine

Come & enjoy the local scene in Prescott Arizona!

Prescott Living Magazine

2 days ago

Prescott Living Magazine
LOCAL NEWS: The Northern Arizona VA in Prescott has provided an update on their Homeless Veteran Program. . . .PRESCOTT, Ariz. – The Northern Arizona VA Health Care System’s Homeless Veteran Program, along with its community partners, housed 445 Veterans in 2022, exceeding their target goal by 157%.Nationally, the 2022 goal was to house 38,000 homeless Veterans— a goal that was exceeded by 6.3%. The Department of Veterans Affairs remains committed to ending Veteran homelessness and increasing housing placements is critical to achieving this goal.“This success is a result of efforts built on the evidence-based ‘Housing First’ approach, which prioritizes getting a Veteran into housing, then provides the Veteran with the support they need to stay housed,” said Steve Sample, Medical Center Director.In Northern Arizona, there are a variety of services designed to house homeless Veterans. The VA’s Health Care for Homeless Veterans (HCHV) Program includes VA Supportive Housing (HUD-VASH) vouchers that provide formerly homeless Veterans with subsidized housing and a wraparound, interdisciplinary case management team to address issues that may have contributed to homelessness. The program provides justice outreach services, employment services, health care services through the Homeless Patient Aligned Care Team, outreach, and transitional housing support. The VA also works closely with community partners to house homeless Veterans through a system called Coordinated Entry, where community agencies along with the VA regularly meet to coordinate efforts and ensure homeless Veterans do not fall through the cracks.“We are fortunate that there is so much support for helping homeless Veterans in our area,” said Jessica Taylor, Homeless Program Coordinator for the Northern Arizona VA. “This success could not have been possible without great collaboration between our community partners, Housing Authorities, Tribal partnerships, and support from our local communities.”Looking ahead, the VA will continue to explore new avenues to house homeless Veterans and overcome housing barriers. In collaboration with U.S VETS, Gorman & Company, and the Arizona Department of Housing, a supportive housing project on the grounds of the VA’s Fort Whipple campus is in the initial planning stages. The VA is also expanding outreach to ensure that homeless Veterans are aware of services available to them. For Veterans who are homeless or at imminent risk of homelessness— or if you know of homeless Veterans in need of assistance, call 877-424-3838.For more information on renting to or hiring homeless Veterans, visit: www.va.gov/homelessAbout the Northern Arizona VA: Through its main campus in Prescott, along with Community Based Outpatient Clinics (CBOCs) in Cottonwood, Flagstaff, Kingman, Lake Havasu City, and Anthem— with additional clinics in Tuba City, Page, Kayenta, Chinle, Holbrook, and Polacca, the Northern Arizona VA provides services to approximately 33,000 Veterans over a catchment area of more than 65,000 square miles.. . .www.facebook.com/VAPrescott ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Prescott Living Magazine

2 days ago

Prescott Living Magazine
Empty Bowls of Prescott Arizona has announced that it will distribute $24,000 to local foodbanks! Their 2022 Empty Bowls fundraising event took place in September, and donations can be made year round on their website.prescott-empty-bowls.square.site ... See MoreSee Less

media1.tenor.co

media1.tenor.co

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

It’s About LOCAL – ADVERTISE WITH US

© 2022 ROX Media •  Privacy Policy
info@roxco.com • 130 N. Granite St. • Prescott, AZ 86301 • 928.350.8006
CORPORATE OFFICE: 1919 N. Trekell Rd.,  Suite C •  Casa Grande, AZ 85122

No Result
View All Result
  • Inside
    • Voices
    • Special Sections
      • 40 Under 40
      • Annual Photo Contest
      • Best of Greater Prescott
      • Everyone Can Be a Hero
      • Holiday
      • Medical, Health & Wellness
      • Men of Vision
      • New Year, New You
      • Relocation
      • Wealth Management
      • Weddings & Events
      • Women in Leadership
    • Up Front
      • City Speak
    • BIZ
    • YOU
      • Out & About
      • Beauty & Style
      • Health, Happiness & Education
      • Education
      • Pets
      • Home
    • FUN
      • Arts & Culture
      • Outdoor Adventure
      • Restaurants
      • Travel & Tourism
    • The ROX Interview
    • Prescott Pioneer Local News
    • Q & A
  • Current Issue
  • Community Calendar
  • Past Issues
  • Subscribe
    • eNewsletter & Digital Edition Subscription

© 2022 ROX Media