Prescott LIVING Magazine
No Result
View All Result
Prescott LIVING Magazine - Click for Current Issue
  • Inside
    • Voices
    • Special Sections
      • 40 Under 40
      • Annual Photo Contest
        • People’s Choice Photo Winners
      • Best of Greater Prescott
      • Everyone Can Be a Hero
      • Holiday
      • Medical, Health & Wellness
      • Men of Vision
      • New Year, New You
      • Relocation
      • Wealth Management
      • Weddings & Events
      • Women in Leadership
    • Up Front
      • City Speak
    • BIZ
    • YOU
      • Out & About
      • Beauty & Style
      • Health, Happiness & Education
      • Education
      • Pets
      • Home
        • Home & Garden
    • FUN
      • Arts & Culture
      • Outdoor Adventure
      • Restaurants
        • Pizza
      • Travel & Tourism
    • The ROX Interview
    • Prescott Pioneer Local News
    • Q & A
  • Current Issue
  • Community Calendar
  • Past Issues
  • Subscribe
    • eNewsletter & Digital Edition Subscription
  • Inside
    • Voices
    • Special Sections
      • 40 Under 40
      • Annual Photo Contest
        • People’s Choice Photo Winners
      • Best of Greater Prescott
      • Everyone Can Be a Hero
      • Holiday
      • Medical, Health & Wellness
      • Men of Vision
      • New Year, New You
      • Relocation
      • Wealth Management
      • Weddings & Events
      • Women in Leadership
    • Up Front
      • City Speak
    • BIZ
    • YOU
      • Out & About
      • Beauty & Style
      • Health, Happiness & Education
      • Education
      • Pets
      • Home
        • Home & Garden
    • FUN
      • Arts & Culture
      • Outdoor Adventure
      • Restaurants
        • Pizza
      • Travel & Tourism
    • The ROX Interview
    • Prescott Pioneer Local News
    • Q & A
  • Current Issue
  • Community Calendar
  • Past Issues
  • Subscribe
    • eNewsletter & Digital Edition Subscription
No Result
View All Result
Prescott LIVING Magazine
Prescott LIVING Magazine - Click for Current Issue
Home BIZ

Businesses Must Keep Digital Presence Productive

October 14, 2022
326
SHARES
2.5k
VIEWS
Share on FacebookShare on Twitter

by Blake Herzog

If you own any kind of business today you know how much of an effect your digital presence has on your bottom line — and how it can push it into either the black or the red.

If your own website and all of your listings and posts across the web
have correct information and effective placement and branding, they can be huge drivers of profits and growth. If not, they drain customers away and can even spell its doom.

Here are three aspects of digital presence management you need to keep a close eye on, either on your own or with help from a digital marketing firm.

Location and contact info
These are probably the most important facts about any local business, and one of the most frequently mangled due to the constant updating process Google and other major search engines do.

They do this not just to verify but judge a business’ consistency and reliability. Physical addresses are particularly vulnerable to misspellings, dropped words or directions or other issues that spur confusion.

Some automated services can help stamp out misinformation.

Track and respond to reviews
Most search engines and social media platforms solicit reviews for local businesses, which creates endless opportunities for bad ones to override your hard work, whether or not they’re justified.

It’s not generally a good idea to flood Yelp or Google with inorganic good reviews to try to boost your rating, but you can gain more control by responding effectively to negative and positive ones.

Several apps are available to help you find them but may not include niche platforms for your industry.

Search results
Get yourself toward the top of search engine results, either through pay-per-click (PPC) advertising or search engine optimization (SEO).

Each approach has its own pros and cons — SEO is free when you DIY, but requires a lot of knowledge and time, while the ad spend required for PPC reduces but doesn’t eliminate those pressures.

Whatever it takes, keeping yourself visible on those platforms can make or break you in a competitive environment.

Previous Post

Leadership 3 C’s of Change

Next Post

WIL 2022 – Sherrie Hanna

Next Post

WIL 2022 - Sherrie Hanna

Join our Newsletter

Prescott LIVING eNewsletter Subscription

No Result
View All Result
Cover for Prescott Living Magazine
11,580
Prescott Living Magazine

Prescott Living Magazine

Come & enjoy the local scene in Prescott Arizona!

Prescott Living Magazine

2 days ago

Prescott Living Magazine
LIVE MUSIC — There's a bluegrass concert happening tonight at the Prescott Rodeo Grounds. The Folk Sessions is presenting AJ Lee & Blue Summit at 7:00 p.m. (Sunday, March 19). Tickets are available online.www.eventbrite.com/e/aj-lee-blue-summit-live-in-concert-tickets-481827056697For more local events pick up a free copy of Prescott NOW magazine in Rox Media magazine racks throughout the area. Events are also listed in the online calendar at www.prescott-now.com/events. ... See MoreSee Less

AJ Lee & Blue Summit! Live in Concert!

www.eventbrite.com

AJ Lee + Blue Summit are pure, beautiful American music. The band are torch bearers of the music that helped build America. - Eric Oblander
View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Prescott Living Magazine

3 days ago

Prescott Living Magazine
OUT & ABOUT — Did you enjoy some live music and drinks on St. Patrick's Day? Thank you to Fernando Mendigutia for sharing these photos taken at The PUB Prescott. Send your St. Patrick's Day photos by email to photos@roxco.com. We'll share them here on our Facebook page and they'll be considered for publication in our next issue. Thank you! ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

It’s About LOCAL – ADVERTISE WITH US

© 2022 ROX Media •  Privacy Policy
info@roxco.com • 130 N. Granite St. • Prescott, AZ 86301 • 928.350.8006
CORPORATE OFFICE: 1919 N. Trekell Rd.,  Suite C •  Casa Grande, AZ 85122

No Result
View All Result
  • Inside
    • Voices
    • Special Sections
      • 40 Under 40
      • Annual Photo Contest
      • Best of Greater Prescott
      • Everyone Can Be a Hero
      • Holiday
      • Medical, Health & Wellness
      • Men of Vision
      • New Year, New You
      • Relocation
      • Wealth Management
      • Weddings & Events
      • Women in Leadership
    • Up Front
      • City Speak
    • BIZ
    • YOU
      • Out & About
      • Beauty & Style
      • Health, Happiness & Education
      • Education
      • Pets
      • Home
    • FUN
      • Arts & Culture
      • Outdoor Adventure
      • Restaurants
      • Travel & Tourism
    • The ROX Interview
    • Prescott Pioneer Local News
    • Q & A
  • Current Issue
  • Community Calendar
  • Past Issues
  • Subscribe
    • eNewsletter & Digital Edition Subscription

© 2022 ROX Media