Traits Most Needed for Effective Leadership

by Sheri Heiney, President & CEO, Prescott Chamber of Commerce Good leadership is crucial to success in the business world. Of course, a capable and effective leader must possess the right qualities. Certain traits are especially common among skilled leaders. Cultivating and developing these traits is a crucial part of becoming a strong leader. Here … Read More…

Exceptional Women Keep Chamber Ambassadors Strong, Energetic

by Marnie Uhl, President/CEO, Prescott Valley Chamber of Commerce Prescott Valley has long had a history of strong leadership by women in business. These women have volunteered and supported the mission of the Chamber and have contributed to its growth and impact on the businesses and community.  One committee of the Chamber, the Chamber Ambassadors, … Read More…

Retargeting: Second Line of Defense in Digital Marketing

by Erika Yadron, Intern, Northern AZ Social, LLC Retargeting, also known as remarketing, is a form of online advertising that keeps your product or service in the direct path of customers who previously visited a website. Used through Facebook, Google, Yahoo and others, the key is to stick relevant ads that do not require buying … Read More…

Helken & Horn Ad Agency Celebrates 25 Years in Prescott

by Blake Herzog Tracey Horn grew up near the heart of the New York advertising world, with a father who spent 25 years in the business. In 2020 she’s celebrating 25 years heading Helken & Horn Advertising Agency in the Greater Prescott advertising world, considerably smaller but no less satisfying. “I can’t believe it’s been … Read More…

Local Director ‘Camping’ it Up with Western Comedy Series

by Blake Herzog Prescott film director Patrick Ball is hoping his new TV series will help to promote the city’s Old West vibe while giving viewers some comedic, escapist fun.  “I haven’t done a TV comedy series before, I was going to do a war film around here,” Ball says. “But I decided you know … Read More…

Why Businesses Should Partner with Schools

by Sheri Heiney, President & CEO, Prescott Chamber of Commerce Imagine if every business partnered with its local schools in some way. This would ideally address many of our educational needs, right? The answer is yes! In today’s educational landscape, there is an ever-increasing need for every business to partner with local schools. Matters such … Read More…

Prescott SpringHill Suites Gets Extreme Makeover

by Blake Herzog SpringHill Suites by Marriott is ready to greet Prescott’s fall tourist season with an updated, customized design and style as it starts its next 21 years of service to the market. Margo Christensen, vice president of marketing and public relations for Ponderosa Hotel Management Services LLC, said all SpringHill properties are required … Read More…

What to Look for in a Quality Advertising Agency

by Donna Werking, Owner, Northern AZ Social LLC Every healthy business incorporates marketing and advertising strategies to achieve success and growth. An advertising agency can help you meet your goals as they are an intermediary and prime representative for your brand. An advertising agency’s first initiative is to cultivate cohesive advertising campaigns to help your … Read More…

Become a Tourist in Your Hometown, Prescott

by Sheri Heiney, President & CEO, Prescott Chamber of Commerce What’s your favorite thing about Prescott? Is it a beautiful downtown with amazing shops and restaurants? Maybe it’s a favorite park where you enjoy playing with your kids, hiking or walking your dog? Or is it the people in your community — your neighbors, local … Read More…

Decriminalizing Mental Illness in Yavapai County

by Sheila Polk, Yavapai County Attorney Twenty-nine-year-old Travis (not his real name) began showing signs of mental illness as a teenager. His parents found treatment for him in Phoenix, where he qualified for AHCCCS health care. With appropriate medications and counseling, Travis was stable. A few years ago, Travis moved to Prescott Valley, found a … Read More…