Know Your Pandemic Tax Credits, Liabilities

by Brenda Hershkowitz, EA, Premiere Tax & Accounting Services As a result of the CARES Act, the IRS issued two economic impact payments in 2020 as part of the economic stimulus efforts. The point was to try and stimulate our economy. These payments are not taxable income. The first economic impact payments were up to … Read More…

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5 Reasons to Shop Local this Holiday Season

by Sheri Heiney, President & CEO, Prescott Chamber of Commerce With the holidays all around us, now is the perfect time to determine where you will shop. Where you choose affects the economy, the environment, and ultimately quality of life for the City of Prescott.  The Shop Prescott — Start Here has been created for … Read More…

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Light Your Way to Good Cheer

by Marnie Uhl, President/CEO, Prescott Valley Chamber of Commerce                 The spirit of the season is alive and glowing in Prescott Valley. Its premier holiday destination, the Valley of Lights, anchors a community that celebrates the Christmas and holiday season with lights, music and art.  Valley of Lights … Read More…

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Google AdWords: Custom Web Advertisements Made Simple and Effective

by Erika Yadron, Intern, Northern AZ Social, LLC The worldwide search engine Google.com performs 2.3 million detailed searches for its users every second. Yielding pages of results upon hitting “enter,” there is almost always a perfectly placed ad or two at the top of the list. These ads are made possible by the paid auctioning … Read More…

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YEI! Breaks Ground on PV Residential Project

by Blake Herzog Yavapai Exceptional Industries (YEI!), a nonprofit that provides employment, social and independent living opportunities to developmentally disabled adults, broke ground Nov. 12 on its first residential project in Prescott Valley.  “This is the biggest undertaking YEI! has ever gone through. It’s a big deal,” Executive Director Brad Newman says.  Sterling Ranches is … Read More…

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Traits Most Needed for Effective Leadership

by Sheri Heiney, President & CEO, Prescott Chamber of Commerce Good leadership is crucial to success in the business world. Of course, a capable and effective leader must possess the right qualities. Certain traits are especially common among skilled leaders. Cultivating and developing these traits is a crucial part of becoming a strong leader. Here … Read More…

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Exceptional Women Keep Chamber Ambassadors Strong, Energetic

by Marnie Uhl, President/CEO, Prescott Valley Chamber of Commerce Prescott Valley has long had a history of strong leadership by women in business. These women have volunteered and supported the mission of the Chamber and have contributed to its growth and impact on the businesses and community.  One committee of the Chamber, the Chamber Ambassadors, … Read More…

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Retargeting: Second Line of Defense in Digital Marketing

by Erika Yadron, Intern, Northern AZ Social, LLC Retargeting, also known as remarketing, is a form of online advertising that keeps your product or service in the direct path of customers who previously visited a website. Used through Facebook, Google, Yahoo and others, the key is to stick relevant ads that do not require buying … Read More…

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Helken & Horn Ad Agency Celebrates 25 Years in Prescott

by Blake Herzog Tracey Horn grew up near the heart of the New York advertising world, with a father who spent 25 years in the business. In 2020 she’s celebrating 25 years heading Helken & Horn Advertising Agency in the Greater Prescott advertising world, considerably smaller but no less satisfying. “I can’t believe it’s been … Read More…

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Local Director ‘Camping’ it Up with Western Comedy Series

by Blake Herzog Prescott film director Patrick Ball is hoping his new TV series will help to promote the city’s Old West vibe while giving viewers some comedic, escapist fun.  “I haven’t done a TV comedy series before, I was going to do a war film around here,” Ball says. “But I decided you know … Read More…

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