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Digital Strategies that Still Work in 2021

February 5, 2021
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by Donna Werking, Owner Northern AZ Social
Many business owners are grateful 2020 has come to an end. However, whether your business thrived in, or simply endured, the COVID year, planning your marketing strategies for 2021 is critical. Many companies desire to begin the new year with a new budget, a fresh outlook, and a new marketing plan to achieve new goals. 
Digital marketing fell upon us, seems like only a few years ago, however it is evolving fast. In 2021, we predict more digital regulation, but only because there will be more ways to target your audience online. By 2020, if your company has not optimized your website, implemented a Google Adwords strategy, grown followers on your Facebook page or embedded Google Analytics on your website, you may already be behind in the game. 
Here’s a few digital strategies that business owners should continue to rely on: 

Google Adwords 

proves to be a great strategy in which users, “online consumers,” may find your company through an online search. The Pay Per Click strategy drives desirable users to a company’s website through search terms to learn more about a product or service. If the user sees your ad, but it does not apply to their search, they simply don’t click it. It’s a digital strategy that is regulated so a user isn’t permitted to rack up your budget by clicking the same ad 10 times, and companies can set a daily budget. You can target a specific area you desire to reach. The ad also does not present itself to the user unless the search is relevant to the user’s inquiry. Adwords continues to be a desirable online marketing method. 

Google Analytics 

is code embedded on your company website offering free tracking on visitors to your site. If you are curious to see where your users are coming from, use Google Analytics. It also aids your rank with the Google search engine. 

Facebook 

is still the No. 1 social media networking platform for businesses to reach consumers. Although the continuing algorithm and dashboard updates has made it more complex to be able to reach your targeted audience, Facebook advertising is still proven to be an effective method. There are more third-party integrations for this platform than any other, which can also enhance your strategies. The Instagram integration is simply another bonus. 


For many third-party apps to be effective, it requires a minimum of 2,000 followers to your page. If you wish to use this platform for business successfully, it may be time to grow your fan following. 
All digital strategies should always redirect to your No. 1 resource — your company website. If your website does not feature your product or service in an effective, user-friendly way, it may be time to audit your site and seek ways to optimize it or build a new website from scratch. 
When considering your 2021 marketing plan, be sure to make your website a priority. 

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Prescott Living Magazine

2 days ago

Prescott Living Magazine
One Stage Family Theatre has two performances of "Seussical Jr. - The Musical" on Saturday, August 13 at the Elks Theatre and Performing Arts Center. Come out and support local live theatre!Tickets: ci.ovationtix.com/36609/production/1131456Follow Prescott NOW! for more local events.This moment. Witnessing moments like these backstage will never get old. The family within our cast we have created is so beautiful. Helping out a friend backstage holding her tail for her so it’s not stepped on is so awesome. (They did this by themselves) you have two more chances tomorrow to bare witness to the amazing cast of SEUSSICAL THE MUSICAL JR. August 13th @ 1pm and 7pm ticket link is in bio/below: ci.ovationtix.com/36609/production/1131456#onestagefamilytheatre #localtheatre #arts #supportthearts #musicaltheatre #onestage #familytheatre #Seussicalthemusical #seussicaljr #childrenstheatre #youngperformers ... See MoreSee Less

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Prescott Living Magazine

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The Yavapai College Performing Arts Center is opening the 2022-23 cabaret series with a concert by Raul Midón on August 26 & 27. Here is today's announcement from YC.- - -Raul Midón Launches YCPAC Cabaret SeriesGrammy-nominated guitarist is the first of four intimate shows, August 26-27Prescott, Arizona (8/12/2022) – While many theaters open with splash and fury, Yavapai College Performing Arts Center’s star-studded ’22-23 season commences with an intimate encounter, an unforgettable artist, and a format that has become a local favorite. Be there when YCPAC brings its audience in close and cranks up the star power August 26 & 27, when Grammy-nominated jazz guitarist Raul Midón launches the eighth season of its critically acclaimed Cabaret Series. “I began the Cabaret Series seven years ago and it has been my most favorite concert experience on our stage.” Dr. Craig Ralston, YC Performing Arts Director of Programming & Development, said. “We bring our audiences close to the artists in an intimate atmosphere that allows for a truly unique experience.”While some performers raise the roof, others – like Raul Midón – are best appreciated from a closer distance. A two-time Grammy nominee for Best Jazz Vocal Album (Bad Ass & Blind and If You Really Want), Midón was praised by the New York Times as “a one-man band who turns a guitar into an orchestra and his voice into a chorus.” His flowing style and way with a lyric shine best in an intimate setting – and the Cabaret Series provides just that.By turning its 1,100-seat auditorium into a 120-seat Bistro, YCPAC invites Cabaret audiences to join the artist up onstage. Watching comfortably from tables with coffee, drinks or hors d’oeuvres, audiences can catch every chord and nuance of a truly remarkable performer. “Raul is a favorite of mine – an exceptional musician with an amazing life story.” Ralston said. “We oversold his show five years ago when he was last here. So, this year we are offering two performances.”Raul Midón is only one of four acts to enjoy the intimate setting and stellar acoustics of YCPAC’s Cabaret Series this season. On October 21, Cabaret audiences will gather again onstage to enjoy The Brian Chartrand Quartet. Favorites of the Phoenix club scene and the PAC’s own Concerts on the Green series, Brian Chartrand deftly blends soulful original songs with an extensive rock/folk set list that has captivated crowds everywhere from the Crescent Ballroom to Carnegie Hall.The Cabaret Series returns in 2023 with straight-ahead jazz saxophone from one of Harlem’s absolute best. Bill Saxton & the Harlem All-Stars unites the renowned sideman and Nick’s Jazz Club veteran with a select team of club circuit virtuosos on February 24, for an evening full of crackle and bounce that its audience won’t soon forget.YCPAC closes its Cabaret season May 5, with a heartfelt journey through Latin music with a soprano voice we’ve come to love. Sofrito & the Blues brings cherished Messiah soloist Carmen Cancél back to Prescott … this time as part of a Latin Quartet. Cancél joins guitarist Juancho Herrera, César Orozco on piano, and drummer Jainardo Batista – for a captivating odyssey through of Latin, jazz, and blues standards and beyond.Tickets for Raul Midón are $55 general admission, which includes seating at a table onstage, appetizers, desserts, coffee or tea and a cash bar. YCPAC’s Cabaret Season special – a 15% savings for patrons who purchase the entire four-show season – continues through August 27.The Yavapai College Performing Arts Center is located at 1100 E. Sheldon Street, in Prescott. The YCPAC Ticket Office is open Tuesdays and Wednesdays, from 9 a.m. – 6 p.m.; and Thursdays and Fridays, from 9 a.m. - 4 p.m. For reservations or more information, please call: (928) 776.2000 or visit us online at: www.ycpac.com. ... See MoreSee Less

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