The Office of Economic Development has partnered with the Arizona Office of Tourism to launch the first-ever tourism campaign for the Town of Chino Valley.
The cooperative program between the Arizona Office of Tourism and the Town was awarded in 2020 and consisted of a full branding campaign (website design, brand, logo and more), Google ads, Tripsdvisor, geogtargeted display ads, Visit Arizona marketing, rack cards, a Local First Arizona community profile page and two Lamar billboards in the Phoenix area.
From an online presence, the campaign wrapped up with more than 1.4 million impressions!
To begin, the Town partnered with Mountain Mojo Group out of Flagstaff to create a brand kit, website and logo. They also offered their photography and videography services. In what took a year of creative engineering, we now have discoverchinovalley.org. Don’t forget to check out the video with music toward the bottom of the home page. You can also find all upcoming visits on the events page.
Once the website was ready to launch, we were ready to hit the ground running on the remainder of the campaign. In the midst of that, we partnered with Local First Arizona to create a community profile page. However, this could not be accomplished without first hosting a community rural round table where we invited about 30 community stakeholders to get involved and talk about why we love Chino Valley. The Town loved it; go to Localfirstaz.com/explore-az and click on Chino Valley.
Some of the slogans that came out of the campaign were “Come Up and Cool Down” and “Cooler than you’d think.” Both were used on the billboards. Also, “Escape to wide open spaces.”
Tourism in Chino Valley is primarily outdoor recreation, but we also have some amazing and unique restaurants, an amazing vineyard with wine tasting and weekend music and great brewery!
We have the best off-roading in the quad cities and routes that will take you from Perkinsville Road to Jerome, Williams and Sedona.