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Home Prescott Pioneer News

‘Experience Prescott’-New Tourism Focus

August 11, 2022
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By Ray Newton

During a June meeting, the City of Prescott destination marketing team announced a new strategic plan within the City’s Tourism and Economic Development Office.

More than 40 persons representing the business and residential community heard the detailed presentation.

John Heiney, community outreach manager, told Prescott LIVING that development of the strategic plan began more than three years ago. He said the focus has shifted from “Visit Prescott” to “Experience Prescott.”

What that means, he said, is that new emphasis will be placed on attracting visitors who will stay longer and experience everything Prescott has to offer. The intent is to increase the average spending per day by visitors who will celebrate and honor the history, culture, traditions and natural beauty of Prescott and the area.

Heiney emphasized the City’s Tourism Department is funded through bed tax revenue. Those dollars are generated by a tax at hotels and short-term rental units. Bed taxes for the current year are up substantially over last year. City officials estimate that they could amount to as much as $1.4 million to $1.5 million for the current fiscal year.

The department, a destination marketing organization (DMO), is required to use 75% of the bed tax revenue to attract more visitors and to improve and upgrade recreation and tourism-related efforts, Heiney said. Already, funds have been directed to events and activities such as the World’s Oldest Rodeo, the annual Courthouse Plaza lighting, several museums and other nonprofit events.

Future activities for the Tourism Department include updating of website and social media, new brochures, videos, and improving open space management and recreation projects.

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Come & enjoy the local scene in Prescott Arizona!

Prescott Living Magazine

16 hours ago

Prescott Living Magazine
OUT & ABOUT — Thank you to Karen Shaw for sending in these shots of Jerome and the San Francisco Peaks on a beautiful winter day! We publish reader photos in every issue of Prescott LIVING. Send in your best shots by email to photos@roxco.com. Photos should be taken by you, anywhere in the Greater Prescott area. Selected photos will appear in print and on our social media channels.#jeromeaz #prescott #northernaz #sanfranciscopeaks ... See MoreSee Less

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Prescott Living Magazine

1 day ago

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Arizona State Senator Ken Bennett will read a proclamation in memory of Dr. Billie Orr on Wednesday, Feb. 1st at 1:15 p.m. on the Senate floor. The session will be livestreamed at www.azleg.gov/liveproceedings. Here is the text of the proclamation. . . . Recognition In Memory of Dr. Billie OrrWHEREAS, Dr. Billie Orr served the citizens of Prescott on the City Council from 2015 until 2021 and during that time as mayor Pro Tempore from 2017 until 2020; andWHEREAS, she was a member and past President of the Republican Women of Prescott; andWHEREAS, Dr. Billie Orr Founded the Mayor’s Commission on Well-Being for the City of Prescott; andWHEREAS, Dr. Billie Orr served as City Council Liaison for several City Boards and Commissions during her tenure as Councilmember; and WHEREAS, she served as a Board Member of Arizona Town Hall, Prescott Western Heritage Foundation and Yavapai Big Brothers Big Sisters; andWHEREAS, Dr. Billie Orr was an active Rotarian, serving on Rotary Clubs in the Phoenix area and in Prescott; and WHEREAS, she was a big fan of pickleball and helped Prescott Build outdoor courts for its citizens; andWHEREAS, prior to her service in Prescott, Dr. Billie Orr was active in Arizona education for more than twenty-five years; and WHEREAS, Dr. Billie Orr served the citizens of Arizona as Arizona’s Associate Superintendent of Public Instruction; andWHEREAS, under her leadership, Arizona created state academic standards that were ranked among the best in the nation; andWHEREAS, in earlier years she taught in the Madison District in Phoenix and was the Principal of Kiva School in Scottsdale; andWHEREAS, Dr. Billie Orr was a dedicated and longtime public servant to the citizens of Arizona who brought a positive and caring aspect to her service, inspiring many who worked with her; andWHEREAS, Dr. Billie Orr will be greatly missed by her many friends in Prescott and throughout Arizona; andNOW, THEREFORE BE IT RESOLVED, our heartfelt condolences and prayers go out to her husband Bob, their children and grandchildren and all family members.. . . ... See MoreSee Less

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