In keeping with “The Subaru Love Promise” that is the core of most Subaru advertising and marketing, Findlay Subaru Prescott recently presented a check for $7,681 to Catholic Charities Community Services in Prescott.
During formal ceremonies in mid-April, Dave “Mac” Macfarlane, general manager for Subaru in Prescott, told Len Dejoria and Darrel V. Reynolds, representatives for the local charity, it was the judgment of Subaru officials that Catholic Charities excelled in four ways:
- Outreach service to the homeless.
- Focus upon serving teenagers with appropriate programs.
- Support of schools throughout the region.
- Attention to veterans and their service needs.
Reynolds, site director for the local Catholic Charities office, accepted the check. He said it will go directly to meet the needs “of some of the most vulnerable residents in the area.” He noted emphasis at the local site was upon serving people in western Yavapai County.
Also thanking Subaru representative was DeJoria, community engagement and resource development officer. He praised Subaru, saying it was a great community partner that backed its media statements with action.
“Subaru indeed walks the talk,” he said.
Macfarlane said the generous gift was a result of Subaru’s increasing sales success in Central and Northern Arizona. He said for every new Subaru sold, $250 immediately is designated for charitable purposes.
Subaru Expanding Facilities
Another consequence of Subaru’s success in Prescott is increased sales and service requests. Demands are such that Subaru-Prescott is demolishing its old facility and replacing it with a contemporary 25,000-square-foot building at 3230 Willow Creek Road.
Macfarlane declined to cite the exact cost for the building, but said it would “be in the millions.”
When complete, the modern-looking structure will feature a large interior showroom and sales offices, management and administrative offices and a customer waiting room. Maintenance-service bays and a car washing detailing space will be at the rear.
The number of employees, currently about 50, will grow to accommodate increased auto sales and service.
Findlay Auto Group is one of the largest privately owned auto firms in the U.S. It operates in six states in the Southwest and West.
Subaru Love Promise
Macfarlane pointed out that where Subaru dealerships are located — national or international — the motto is “The Subaru Love Promise.”
“That’s important to know in this, the 50th anniversary of Subaru,” he said.
Macfarlane explains: “The Subaru Love Promise” means Subaru will partner with a wide variety of community nonprofits and charities to give back to a community. We mean it when we say we serve and support causes and passions that are close to the hearts of people.”
Macfarlane and his colleagues collectively endorse this commitment “to give back to the community that gives so much to us.”
