by Sheri Heiney, President & CEO, Prescott Chamber of Commerce
With the holidays right around the corner, now is the perfect time to determine where you will do your shopping. Where you choose to shop affects the economy, the environment and, ultimately, quality of life for the City of Prescott. The new campaign “Shop Prescott – Start Here” has been created for just this reason! Here are five spectacular reasons below!
Benefits of Shopping Locally
- Create more jobs. Brick and mortar businesses are among the largest employers in the country, and offer a multitude of jobs, particularly to those in the local community. Not only do these businesses employ more individuals, but they also are the customers of local accountants, wholesalers, farmers, printers, etc. Support your locally-based businesses, and you will create jobs for your friends, loved ones and even yourself.
- Keep the community unique, and let it thrive. There is nothing more fulfilling than watching a community develop and thrive. Where you shop, eat and have fun is what helps make your community a home, and adds a unique sense of character to the area. Plus, studies show that entrepreneurs and skilled workers are more likely to settle in communities that recognize, support and preserve their one-of-a-kind businesses, helping the community to continue to grow and be successful.
- Local businesses give back. Locally-based businesses are owned, operated and managed by people who live in this community, and are less likely to leave. They are also more invested in the community’s future. In other words, local businesses – no matter what – are more likely to do good for the community and support local causes within the community.
- Achieve and receive more diversity. Typically, smaller businesses have far greater diversity in products and services. Local businesses often add an element of surprise in their inventory, because of their ability to be more diverse!
- Support yourself. Let’s face it – you’re not just supporting local businesses; you’re also supporting yourself. Multiple studies have shown that when you buy from locally-based brick and mortar business, a much greater chunk of your money is used to make purchases from other local businesses, service providers and farms, which helps to strengthen the economic base of the community. What else does this mean? A greater percentage of local businesses help keep your taxes lower and provide high quality municipal infrastructure and services!