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Google AdWords: Custom Web Advertisements Made Simple and Effective

December 3, 2020
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by Erika Yadron, Intern, Northern AZ Social, LLC
The worldwide search engine Google.com performs 2.3 million detailed searches for its users every second.
Yielding pages of results upon hitting “enter,” there is almost always a perfectly placed ad or two at the top of the list. These ads are made possible by the paid auctioning process of Google AdWords where advertisers engage in a pay-per-click bid to have their business ad in the eyes of potential customers.
Profitable and results-driven, Google AdWords is a fantastic pay-per-click platform to invest in for your digital marketing initiative.

Running an Ad

Google AdWords offers a dual-approach system in which advertisers can choose to have ads run on the Google Search Network (typical search results page), or the Google Display Network.
In the Display Network, long banner ads appear on websites of your target audience, exposing your business to those who might not have known about it before. It starts with creating an eye-catching picture, video or graphic for your business with content ready for publishing. Then, keywords like “women’s fashion, shoes, women’s dresses” are assigned, and they indicate where your ad appears on websites similar to your business offerings.
Lastly, a bidding strategy is selected; you set your individual cost and budget, as well as extensions for users to be directed to when they are interested about learning more.

Why Google AdWords?

While it might seem daunting running an ad for all Google web users to see, the AdWords website and smart technology make it easy to navigate with instructional videos and step-by-step expertise.
Google is one of the top running search engines in the world, and visible ads are clean, user friendly and cost effective for its advertisers. With Google AdWords’ unique ad placement, tailored campaign results include growing online sales, increasing store visits, increasing customer calls, and more.
Partnering with Google is a notable tool to get the results that matter to you, while adding valuable customers to your growing network.
Sources: Baadsgaard, J. (2018, January 1). What is Google AdWords and Why Do I Need It? Retrieved July 25, 2020, from https://www.disruptiveadvertising.com/adwords/what-is-google-adwords/.

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LOCAL NEWS: The Northern Arizona VA in Prescott has provided an update on their Homeless Veteran Program. . . .PRESCOTT, Ariz. – The Northern Arizona VA Health Care System’s Homeless Veteran Program, along with its community partners, housed 445 Veterans in 2022, exceeding their target goal by 157%.Nationally, the 2022 goal was to house 38,000 homeless Veterans— a goal that was exceeded by 6.3%. The Department of Veterans Affairs remains committed to ending Veteran homelessness and increasing housing placements is critical to achieving this goal.“This success is a result of efforts built on the evidence-based ‘Housing First’ approach, which prioritizes getting a Veteran into housing, then provides the Veteran with the support they need to stay housed,” said Steve Sample, Medical Center Director.In Northern Arizona, there are a variety of services designed to house homeless Veterans. The VA’s Health Care for Homeless Veterans (HCHV) Program includes VA Supportive Housing (HUD-VASH) vouchers that provide formerly homeless Veterans with subsidized housing and a wraparound, interdisciplinary case management team to address issues that may have contributed to homelessness. The program provides justice outreach services, employment services, health care services through the Homeless Patient Aligned Care Team, outreach, and transitional housing support. The VA also works closely with community partners to house homeless Veterans through a system called Coordinated Entry, where community agencies along with the VA regularly meet to coordinate efforts and ensure homeless Veterans do not fall through the cracks.“We are fortunate that there is so much support for helping homeless Veterans in our area,” said Jessica Taylor, Homeless Program Coordinator for the Northern Arizona VA. “This success could not have been possible without great collaboration between our community partners, Housing Authorities, Tribal partnerships, and support from our local communities.”Looking ahead, the VA will continue to explore new avenues to house homeless Veterans and overcome housing barriers. In collaboration with U.S VETS, Gorman & Company, and the Arizona Department of Housing, a supportive housing project on the grounds of the VA’s Fort Whipple campus is in the initial planning stages. The VA is also expanding outreach to ensure that homeless Veterans are aware of services available to them. For Veterans who are homeless or at imminent risk of homelessness— or if you know of homeless Veterans in need of assistance, call 877-424-3838.For more information on renting to or hiring homeless Veterans, visit: www.va.gov/homelessAbout the Northern Arizona VA: Through its main campus in Prescott, along with Community Based Outpatient Clinics (CBOCs) in Cottonwood, Flagstaff, Kingman, Lake Havasu City, and Anthem— with additional clinics in Tuba City, Page, Kayenta, Chinle, Holbrook, and Polacca, the Northern Arizona VA provides services to approximately 33,000 Veterans over a catchment area of more than 65,000 square miles.. . .www.facebook.com/VAPrescott ... See MoreSee Less

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Empty Bowls of Prescott Arizona has announced that it will distribute $24,000 to local foodbanks! Their 2022 Empty Bowls fundraising event took place in September, and donations can be made year round on their website.prescott-empty-bowls.square.site ... See MoreSee Less

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