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JERSEY LILLY SALOON

September 29, 2017
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Mistaken identity, but rich history

by Ray Newton
Little did a British actress, who performed internationally during the Victorian on into the Edwardian era, know that her name would grace one of the most famous saloons in Arizona and the Southwest.
What’s more, it is purely by accident, not design; and it’s only recently that the popular Whiskey Row watering hole known as the Jersey Lilly Saloon is called what it is.
The new owners say they have no plans to change the name.
“We like what we are, and we’ll continue that tradition, even though we’re making some changes,” said Susan Roberts, one of the three co-owners. “Our biggest change—expanding the floor space on the second floor so that customers have even more room to enjoy themselves.”
She estimates they’ve spent more than $100,000 in renovations.
Roberts said when she and her son, Josh Makrauer, and their partner, Andre DeFreitas, bought the saloon three months ago, they made the conscious decision to continue building on past success.
That success has a long history—150 years, in fact. Located smack in the center of Whiskey Row, the second-floor saloon is the only bar with a balcony that looks out toward Courthouse Plaza. But it was among the many bars and brothels that served miners, ranchers and military during Frontier and Pioneer days, before the turn of the century. When it was rebuilt after the notorious Whiskey Row Fire of July 14, 1900, its appeal continued, even though it then had several different names.
Current name is fairly recent
A reality is the current name happened when local businessman Marlin Kuykendall bought what he called, “…an abandoned dump almost 30 years ago.”
“I spent thousands in rebuilding the place,” Kuykendall said. “While doing that, we found dozens of dusty old posters and photographs, many of lovely women from the Victorian era.”
Kuykendall said one picture was of an especially beautiful woman. A man offered him $300 cash for it, thinking it was of Emilie Charlotte LeBreton, born in 1853 in the British community of Jersey. She was later known by her stage name of Jersey Lilly Langtry. She became famous in the United States when Judge Roy Bean named his saloon in Langtry, Texas, after her. She had no connection with Prescott.
“I had no idea who was in the picture, but I thought he must know something I didn’t. I turned him down, but I named the saloon The Jersey Lilly. The name stuck. But honestly, I don’t know if that picture was really her, “ Kuykendall said with a chuckle.
Expansion continues—support for courthouse lighting is emphasized
Roberts and her partners are more than satisfied with business these past few months.
“Of course, we’re in the middle of busy season right now. We’re getting a lot of tourists and new people as well as our regulars. But we’ve expanded, too—already added 600 square feet and a new back bar. And this past week, we punched a hole in the rear wall to expand some more,” she said.
Roberts emphasized the Jersey Lilly would remain a leader in fundraising for the annual Christmas Courthouse Lighting and related events.
“Last year, former owner Tommy Meredith and his wife raised more than $32,000 through an auction. We want to meet or exceed that this year. It’s scheduled for Nov. 2,” Roberts said. “What most people don’t know is the Courthouse Lighting is not paid for by the city or the county. Instead, it’s private money that makes it possible for Prescott to sustain its image as ‘Arizona’s Christmas City.’”
She added, “Be assured, we’re here as a permanent part of the new ‘Downtown Entertainment District.’”

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LOCAL NEWS: The Northern Arizona VA in Prescott has provided an update on their Homeless Veteran Program. . . .PRESCOTT, Ariz. – The Northern Arizona VA Health Care System’s Homeless Veteran Program, along with its community partners, housed 445 Veterans in 2022, exceeding their target goal by 157%.Nationally, the 2022 goal was to house 38,000 homeless Veterans— a goal that was exceeded by 6.3%. The Department of Veterans Affairs remains committed to ending Veteran homelessness and increasing housing placements is critical to achieving this goal.“This success is a result of efforts built on the evidence-based ‘Housing First’ approach, which prioritizes getting a Veteran into housing, then provides the Veteran with the support they need to stay housed,” said Steve Sample, Medical Center Director.In Northern Arizona, there are a variety of services designed to house homeless Veterans. The VA’s Health Care for Homeless Veterans (HCHV) Program includes VA Supportive Housing (HUD-VASH) vouchers that provide formerly homeless Veterans with subsidized housing and a wraparound, interdisciplinary case management team to address issues that may have contributed to homelessness. The program provides justice outreach services, employment services, health care services through the Homeless Patient Aligned Care Team, outreach, and transitional housing support. The VA also works closely with community partners to house homeless Veterans through a system called Coordinated Entry, where community agencies along with the VA regularly meet to coordinate efforts and ensure homeless Veterans do not fall through the cracks.“We are fortunate that there is so much support for helping homeless Veterans in our area,” said Jessica Taylor, Homeless Program Coordinator for the Northern Arizona VA. “This success could not have been possible without great collaboration between our community partners, Housing Authorities, Tribal partnerships, and support from our local communities.”Looking ahead, the VA will continue to explore new avenues to house homeless Veterans and overcome housing barriers. In collaboration with U.S VETS, Gorman & Company, and the Arizona Department of Housing, a supportive housing project on the grounds of the VA’s Fort Whipple campus is in the initial planning stages. The VA is also expanding outreach to ensure that homeless Veterans are aware of services available to them. For Veterans who are homeless or at imminent risk of homelessness— or if you know of homeless Veterans in need of assistance, call 877-424-3838.For more information on renting to or hiring homeless Veterans, visit: www.va.gov/homelessAbout the Northern Arizona VA: Through its main campus in Prescott, along with Community Based Outpatient Clinics (CBOCs) in Cottonwood, Flagstaff, Kingman, Lake Havasu City, and Anthem— with additional clinics in Tuba City, Page, Kayenta, Chinle, Holbrook, and Polacca, the Northern Arizona VA provides services to approximately 33,000 Veterans over a catchment area of more than 65,000 square miles.. . .www.facebook.com/VAPrescott ... See MoreSee Less

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Empty Bowls of Prescott Arizona has announced that it will distribute $24,000 to local foodbanks! Their 2022 Empty Bowls fundraising event took place in September, and donations can be made year round on their website.prescott-empty-bowls.square.site ... See MoreSee Less

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