Jim Dewey Brown, General Manager, Prescott Frontier Days® Inc. – World’s Oldest Rodeo®
Jim Dewey is a former PRCA saddle bronc rider, rodeo coach and production professional. He has won numerous awards in and out of the arena for his achievements.
A two-time saddle bronc riding champion at the World’s Oldest Rodeo®, he was selected for the general manager job for Prescott Frontier Days in 2021 and is shepherding the storied event deeper into the 21st century.
Alongside his amazing wife Jody Martinelli, the two are looking forward to this year’s rodeo, as they “are living the dream here in Prescott,” Jim says.
After earning bachelor’s and master’s degrees from Tarleton State University in Texas, Jim coached for the rodeo program at New Mexico State University 2002 to 2015 during which the women’s and men’s teams each won the regional championship nine times and produced almost 40 Academic and Scholar All-Americans.
Prescott Frontier Days® Inc. – World’s Oldest Rodeo®
www.worldsoldestrodeo.com | 928.445.3103
840 Rodeo Dr. | Prescott, AZ 86305
Since 2022, he has served as the Commissioner for the National Intercollegiate Rodeo Association.
From student athlete to national Coach of the Year in 2007 to College National Finals Rodeo arena director and now commissioner, college rodeo holds a special place in his heart.
He also serves as the chute boss and livestock coordinator for the Turquoise Circuit Finals Rodeo.





