Keeping Your Business’ Social Media Fresh

by Donna Werking, Owner, Northern AZ Social, LLC
It can be challenging to keep your social media content fresh and interesting. Consider these six tips to keep your social media channels in good standing.
Always think brand 
Are your social media posts in line with your brand? Be sure to use the right font, logo and color scheme for your social media channels. Staying on brand ensures you always look professional.
Review hashtags
Do you use unique and generic hashtags that existing and future clients will search and follow? Do you include local hashtags to broaden your reach? Explore available tools to help you get it right. It can help you gain you more followers! 
Plan frequent, engaging content
Plan your social media calendar weekly to stay up to date and active. Create a content schedule where you can write down ideas and keep your content interesting.
Don’t saturate graphics with text
If you’re looking to improve the brand look of your social media channels, make sure your graphics doesn’t include too much text. You also will find that your advertising campaign performs better when it is mostly image-based.
Keep it simple!
Tag business friends
When you are working with other businesses, remember to tag them across your social media platforms — you are improving your reach and theirs. 
Remember, people follow people
People are most engaged with businesses that show their personal side. That could be your customers, team or perhaps you have a furry friend that hangs out at the shop. It reassures your customers that you have a human side. Remember, your website is about the facts, your social media is about your culture.