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Keeping Your Business’ Social Media Fresh

April 15, 2021
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by Donna Werking, Owner, Northern AZ Social, LLC
It can be challenging to keep your social media content fresh and interesting. Consider these six tips to keep your social media channels in good standing.
Always think brand 
Are your social media posts in line with your brand? Be sure to use the right font, logo and color scheme for your social media channels. Staying on brand ensures you always look professional.
Review hashtags
Do you use unique and generic hashtags that existing and future clients will search and follow? Do you include local hashtags to broaden your reach? Explore available tools to help you get it right. It can help you gain you more followers! 
Plan frequent, engaging content
Plan your social media calendar weekly to stay up to date and active. Create a content schedule where you can write down ideas and keep your content interesting.
Don’t saturate graphics with text
If you’re looking to improve the brand look of your social media channels, make sure your graphics doesn’t include too much text. You also will find that your advertising campaign performs better when it is mostly image-based.
Keep it simple!
Tag business friends
When you are working with other businesses, remember to tag them across your social media platforms — you are improving your reach and theirs. 
Remember, people follow people
People are most engaged with businesses that show their personal side. That could be your customers, team or perhaps you have a furry friend that hangs out at the shop. It reassures your customers that you have a human side. Remember, your website is about the facts, your social media is about your culture.

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LOCAL NEWS: The Northern Arizona VA in Prescott has provided an update on their Homeless Veteran Program. . . .PRESCOTT, Ariz. – The Northern Arizona VA Health Care System’s Homeless Veteran Program, along with its community partners, housed 445 Veterans in 2022, exceeding their target goal by 157%.Nationally, the 2022 goal was to house 38,000 homeless Veterans— a goal that was exceeded by 6.3%. The Department of Veterans Affairs remains committed to ending Veteran homelessness and increasing housing placements is critical to achieving this goal.“This success is a result of efforts built on the evidence-based ‘Housing First’ approach, which prioritizes getting a Veteran into housing, then provides the Veteran with the support they need to stay housed,” said Steve Sample, Medical Center Director.In Northern Arizona, there are a variety of services designed to house homeless Veterans. The VA’s Health Care for Homeless Veterans (HCHV) Program includes VA Supportive Housing (HUD-VASH) vouchers that provide formerly homeless Veterans with subsidized housing and a wraparound, interdisciplinary case management team to address issues that may have contributed to homelessness. The program provides justice outreach services, employment services, health care services through the Homeless Patient Aligned Care Team, outreach, and transitional housing support. The VA also works closely with community partners to house homeless Veterans through a system called Coordinated Entry, where community agencies along with the VA regularly meet to coordinate efforts and ensure homeless Veterans do not fall through the cracks.“We are fortunate that there is so much support for helping homeless Veterans in our area,” said Jessica Taylor, Homeless Program Coordinator for the Northern Arizona VA. “This success could not have been possible without great collaboration between our community partners, Housing Authorities, Tribal partnerships, and support from our local communities.”Looking ahead, the VA will continue to explore new avenues to house homeless Veterans and overcome housing barriers. In collaboration with U.S VETS, Gorman & Company, and the Arizona Department of Housing, a supportive housing project on the grounds of the VA’s Fort Whipple campus is in the initial planning stages. The VA is also expanding outreach to ensure that homeless Veterans are aware of services available to them. For Veterans who are homeless or at imminent risk of homelessness— or if you know of homeless Veterans in need of assistance, call 877-424-3838.For more information on renting to or hiring homeless Veterans, visit: www.va.gov/homelessAbout the Northern Arizona VA: Through its main campus in Prescott, along with Community Based Outpatient Clinics (CBOCs) in Cottonwood, Flagstaff, Kingman, Lake Havasu City, and Anthem— with additional clinics in Tuba City, Page, Kayenta, Chinle, Holbrook, and Polacca, the Northern Arizona VA provides services to approximately 33,000 Veterans over a catchment area of more than 65,000 square miles.. . .www.facebook.com/VAPrescott ... See MoreSee Less

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Empty Bowls of Prescott Arizona has announced that it will distribute $24,000 to local foodbanks! Their 2022 Empty Bowls fundraising event took place in September, and donations can be made year round on their website.prescott-empty-bowls.square.site ... See MoreSee Less

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