“If it’s electrical, we are always doing it all.”
by Mario Traina and Amber Traina, Owners, Allied Electric
Prescott LIVING: What got you into this profession?
Allied Electric: We opened Allied Electric because we wanted to make a positive difference in the local community and provide a level of quality with electrical work that Mario just wasn’t seeing a lot of around here. Mario has over 20 years of electrical experience, most of it from New York City, and he has an obsession with doing quality work to code. My background was in business conference production where we produced conferences centered around the customer experience, so I learned a lot about how to make customers happy. Both of us were passionate about providing our community with the best electrical service in town. So, with our combined knowledge, we were able to do that!
Prescott LIVING: What are the most difficult and gratifying parts of your job?
Allied Electric: The most difficult and gratifying are the same answer: A difficult or unhappy customer. Every business has experienced them, and it’s how you handle it that makes all the difference. It’s very rare that someone isn’t happy with our work, but when we come across those folks, we love being able to meet their needs and turn it around. That’s why we offer 100% satisfaction guaranteed or your money back. We don’t love that they aren’t happy but love the opportunity to really listen to them and let them feel heard and valued, learn from the experience, and do everything we can to turn the situation around and put that smile back on their face. We also love to hear feedback from happy customers who tell us we brighten their day just by the way we answered the phone, or that they are over the moon with the fact that we were on time and helped resolve their electrical issues quickly and in a friendly and professional manner. It’s so gratifying to know we are helping our community when they need it!
Prescott LIVING: What are your clients asking for most from you right now?
Allied Electric: It’s really everything! Needing to replace old smoke detectors, troubleshooting power or outlet issues, replacing an old panel or upgrading it so they can have enough power to support their home’s electrical needs, installing whole house surge protectors to protect their appliances and technology from power surges or lightning, installing ceiling fans. If it’s electrical, we are always doing it all.
Prescott LIVING: What’s the latest in energyefficient, environmentally friendly features, etc?
Allied Electric: Of course, electric vehicle (EV) charger installs for electric cars and charging stations are continuing to rise, and I doubt that we will see a decline any time soon. More and more car manufacturers are adding an EV line to their car offerings, and it’s becoming more accessible to own one. You no longer have to spring for a pricey Tesla or be bound to the other only option of a Prius. It’s exciting how many options, designs and price ranges there are for EVs now! We are happy to be able to help those new car owners by installing the chargers and helping businesses with installations of EV charging stations.
