New GM to Head Prescott Frontier Days

Saddle bronc rider champion Jim Dewey Brown has accepted the general manager’s title for Prescott Frontier Days Inc. 

He was named by the board of directors to replace J.C. Trujillo, who retired from the position after 17 years. Trujillo is a Professional Rodeo Cowboys Association (PRCA) Hall of Fame member and longtime resident of Yavapai County.

Prescott Frontier Days President Chris Graff said the board announced its decision in early February. In a news release, Griff said: “Jim is very knowledgeable and has many other accomplishments in our sport. Jim and his wife Jody ae relocating to Prescott and are excited to get started on this new adventure in their lives.” 

Brown said, “I am excited to be a part of the legacy and long-standing traditions of the World’s Oldest Rodeo. I look forward to working with the community and the amazing PFD teams.”

Brown praised the retired general manager, saying Trujillo made the transition smooth and left “big boots to be filled.” 

Prescott native Dewey Brown is Brown’s father. However, the younger Brown, 43, was born in Las Vegas and lived briefly on a ranch in Seligman. He competed in pro rodeo from 1995 until 2007 and rode in the Prescott Frontier Days every year. He won the saddle bronc riding title in 1999 and again in 2003. He also has visited Prescott during Frontier Days to assist with some of the times events. 

Brown’s experience also includes being coach for the New Mexico State University rodeo team, beginning there in 2002. While there, he was awarded the National Intercollegiate Rodeo Association Coach of the Year award in 2007. 

Brown later was director of the Socorro, N.M., Rodeo and Sports Complex until its closure was forced by the COVID-19 pandemic. 

Brown and his team have begun extensive planning for the upcoming 134th annual celebration of Prescott Frontier Days, June 28-July 4. Performances begin at 7:30 p.m., Monday, June 28; and end at 1:30 p.m., Sunday, July 4. Gates open two hours prior to performances. Tickets already are on sale.

Those wanting more details can contact 928-445-3103 or go online at