Photo caption: Anytime Fitness Prescott is located on the southwest corner of Willow Creek Road and Sandretto Drive. The architectural rendering shows the exterior of the health and fitness center. (Courtesy image)
The newest of the Anytime Fitness Center chain is set to open this fall opened in late September-early October at 3190 Willow Creek Road, adjacent to M & M Eye Institute in northeast Prescott.
The feature that makes Anytime Fitness unique is its commitment to being open 24 hours a day, 365 days a year.
Members will have access to sophisticated fitness equipment and facilities intended to help improve their health.
The one-story, 4,500-square-foot building encloses an extensive variety of individual and group fitness training equipment, said franchise holder Mike Laird. It is similar to two other Anytime Fitness centers in the area, one in Chino Valley, the other in Prescott Valley.
Equipment includes treadmills, rowers, kettle bells, slam balls, battle ropes, a tank sled and bumper plates.
Laird described his business as a coaching and training club where, “Every member has a coach and personalized plan. We have state-of-the-art cardio equipment with EVOLT 360 body scan technology that can provide members with more than 40 personal bio-data points.” He said members can track their training sessions with a heart-rate monitor.
Staff will be recruited from the local area, Laird said.
Laird and his administrative assistant Kim Big said an aggressive membership campaign is underway to give what they called “founding members” some enticing membership incentives.
They also said that seniors in the area would be offered opportunities for senior-focused programs, including health insurance sponsored memberships. “The club will have a focus on ‘Functional Aging and Ageless Fitness’, “ Laird said.
Laird noted that fitness centers are part of a 4,000-club chain with worldwide reciprocity.
Laird and his wife, co-owner Lisa, operate Laird Fit Management, an Arizona-based business.