by Heidi Dahms Foster, Communications Coordinator, Town of Prescott Valley
Prescott Valley, since its early development in the mid-1960s and incorporation in 1978, has been synonymous with growth. The Great Recession in the mid-2000s brought the building boom in the area to a near halt, but the community weathered the downturn and again is thriving with new housing and commercial growth.
“Prescott Valley is very pleased to be seeing an upswing in all categories of permitting activity,” said Community Development Director Richard Parker. “In comparison to our slowest years during the downturn and most notably in 2009, we have seen a large increase. While we don’t anticipate the record growth we experienced during the early 2000s, we’re adding a healthy volume of new residential products and new people to Prescott Valley each month.”
One of the most exciting new developments in Prescott Valley is the Jasper project, named for Jasper Wilkinson, the patriarch of the family that owned the Granite Dells and Point of Rocks Ranches. Like all developments that come to the community, Jasper will meet requirements for infrastructure, water storage, roads, sidewalks, parks and open space.
Additionally, internal road planning within Jasper will enable the first interconnection of municipal surface streets between Prescott Valley and the City of Prescott.
Rounding out the housing opportunities to meet the needs of the community’s growth are master planned communities such as Granville, StoneRidge, Viewpoint, Pronghorn Ranch and Quailwood Meadows. All offer a variety of housing types and prices. The community also is poised to add approximately 400 multi-family units and apartments, including the new Homestead at Talking Glass apartments in downtown Prescott Valley.
As the local economy and population continues to grow, commercial retailers are taking notice and starting to fill up the built-out portions of the Glassford Hill and Crossroads retail power centers. The Crossroads center saw the addition of a Maurice’s in early 2017 as well as a freshly built Native Grill and Wings. In early 2018, a much-anticipated Chick-fil-A opened. Kay Jewelers will soon be locating between the Dick’s and ULTA stores. Additionally, Crossroads added a screen repair shop, UbreakIfix, as well as a second location for Lindo’s Mexican Restaurant. All of the stores have reported strong initial sales, according to Town Economic Development Coordinator Ben Hooper.
Casa Perez, a family-owned Mexican restaurant, opened in late 2017. The Glassford Hill corridor saw several other businesses open in 2017 and early 2018, including an Advanced Auto Parts, a Foothills Bank and a Premier Pet Hospital.
The Entertainment District saw the opening of Rafter Eleven, a pastry café with a retail component of items such as artisan olive oil and balsamic vinegar. Other areas of town experienced new retail/commercial growth, such as the Riliberto’s Mexican Restaurant in front of Safeway.
Parker said additional staff added as a result of the uptick in both residential and commercial construction will help continue the excellent service the customers of PV’s Community Development Department have come to expect.
“We understand that potential investors into our community have choices of where they make their investments. If they receive a high level of certainty that their project will be approved in an expeditious manner, they are more likely to make that investment in our town,” Parker said.
“The future is bright here in Prescott Valley,” he added.