PRESCOTT AZ DROPS A BOOT TO CELEBRATE THE NEW YEAR ON DEC 31ST

Whiskey Row Boot Drop Celebrates the New Year 7th Annual New Year’s Event Kicks Off 2017 6-foot Illuminated Cowboy Boot to be dropped from The Palace Building’s Flagpole  in downtown Prescott, Arizona.
Prescott, AZ – On New Year’s Eve, Sunday, December 31st, 2017 from 8pm to 12:30am, on Historic Whiskey Row in downtown Prescott will be the site for the 7th Annual Whiskey Row New Year’s Eve Boot Drop, presented by the Lamb Chevrolet. The event is free to everyone. A 6-foot illuminated cowboy boot will be slowly lowered down from a 40-foot flagpole. The old historic Palace Building is over 30 feet high. The last five years have drawn thousands of people of all ages. Much like the tradition in New York’s Times Square, where a large ball has dropped annually since 1907, the Whiskey Row Boot Drop event has become a Prescott tradition. A DJ from Magic 99.1 FM will be spinning tunes, Ferris Wheel rides, local food vendors, fire dancers and prize giveaways throughout the night.
“The Whiskey Row New Year’s Eve Boot Drop continues to be a great success every year and we’re proud to continue bringing this event to downtown. We really couldn’t do this without all our local sponsors, and we’re very grateful to the businesses that support us and know this is an outstanding free event for the community. We will continue to have two drops; one at 10pm and the second at midnight with fireworks that will ignite off the top of the parking garage right behind Whiskey Row. The early drop will coincide with the traditional “Ball Drop” back east as well as letting the folks who turn in early celebrate the New Year,” stated Matt Brassard, co-owner of M & M Entertainment & Production, the event planners. “It really helps all the tourist businesses and retailers to have a little boost right after the Christmas season has ended. Hotel rooms and restaurants continue to benefit from not only
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Contact: Matt Brassard M & M Entertainment Phone 928 776 0234 Fax 928 776 5678
the locals who come out, but from visitors who come from all over that this attracts,” stated Brassard.
“The Boot” was created six years ago by Stephan Markov of Morgan Signs and is truly a oneof-a-kind piece of art.  The 6-foot boot is entirely decorated with LED lights that come into play as the clock counts down.
The presenting sponsor of this year’s event is Lamb Chevrolet.  Co-Sponsored by City of Prescott, Prescott Area Independents (PAI), WestUSA Realty, Pep Boys,  NAZ Suns, Affinity RV & Sales and Barrett Propane. Other sponsors include: The Palace Restaurant & Saloon, The Prescott Brewing Company, SpringHill Suites, Magic 99.1 , KAFF 92.9fm, KZGL 97.9fm, KMGN 93.9fm, KNOT 103.9fm & 1450am, Helken & Horn Advertising Agency, The Daily Courier, Jersey Lilly Saloon, EMI Print Works, Matt’s Saloon, Prescottenews.com, Nackard Pepsi, Murphy’s Restaurant, Dial-A-Ride, AAA Taxi, Prescott Living Magazine, Quad City Shopper, Hassayampa Inn, Northern AZ Social, and El Gato Azul. For further information, contact Matt Brassard at (928) 848-4182with M&M Entertainment & Productions or go to www.bootdrop.comfor more information.