Prescott-The Arizona Office of Tourism (AOT) has notified the Prescott Tourism Office that they are a finalist for the Grand Pitch contest, and will go before a panel of judges at the Governor’s Conference on Tourism, for the Prescott Heritage Trail (PHT) concept.
The Prescott Heritage Trail is a self-guided walking tour that begins in downtown Prescott at the Chamber of Commerce Visitor Information Center. The trail takes participants to nearly 60 historical and cultural locations, including four museums, historical buildings, hotels, an opera house and even former brothels. Most of the PHT can be done on foot, but a vehicle will be helpful for some of the outlying sites. The PHT also connects to City recreational trails in several locations.
Complementing the PHT is the Prescott Hunt For History, which is designed for school-aged children. History Hunters can get a special clue sheet at the Visitor Information Center. From there, they will be able to look for more than a dozen small bronze animals, artifacts and artwork that are near the PHT. If the hunters find all the clues and bring their sheet back, they will receive an Official Prescott History Hunters button, and their parents can enter them to win a scholarship in the amount of $500 for future education.
“We are pleased to be a finalist for the Grand Pitch award through AOT,” said Prescott City Manager Michael Lamar. “We feel that the Prescott Heritage Trail is a great way to showcase all aspects of Prescott’s storied history.”
“The Prescott Chamber of Commerce Visitor Information Center will be the perfect starting point for the Prescott Heritage Trail,” said Chamber President Sheri Heiney. “ This is a great partnership between the Chamber, the Prescott Tourism Office and the City of Prescott.” The Visitor Center at the Chamber is an official state-designated tourism information site which has over 30,000 visitors each year.
The Grand Pitch winner will be determined by a combination of judges and audience voting. The Grand Pitch award winner will be announced at the Governor’s Conference immediately following the presentation on July 21. The winner will receive advertising and marketing grants from AOT to support the campaign in 2017-18.