The Arizona Association of Economic Development selected the City of Prescott and its Tourism and Economic Initiatives division as the winner of the state’s Golden Prospector Award for 2022.
According to award criteria, recipients must meet the state group’s fundamental principles — educate, advocate and collaborate. The Arizona Association of Economic Development established the Golden Prospector Award to encourage and recognize true excellence in economic development.
Given in November, the award specifically recognized the city’s Discover Business Unusual multimedia promotion campaign currently in its second year. The campaign focuses on featuring high-tech and business leaders’ use of social media, print media and various websites as the reasons they chose the Prescott community as the place to operate their businesses.
“This marketing campaign is totally about business attraction, bringing business to Prescott. It’s for business attraction and business travel,” said Ann Steward, Tourism and Economic Initiatives Manager.
The Tourism and Economic Initiatives division is supervised by the City Manager’s Office. It is run by Steward; John Heiney, Community Outreach Manager; and Cristina Binkley, Tourism and Economic Initiatives Coordinator.