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Prescott’s Efforts to Promote Tourism

January 29, 2019
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by Staff Reports

Canadian residents seem to have a thing for Prescott, with our northern neighbor ranking as the City’s No. 1 visiting country. And according to the Prescott Chamber of Commerce Official Visitors Center, the UK, Germany, Australia, Belgium and France are not far behind. Last year, Prescott welcomed 115 German visitors who were part of a traveling auto club.

For those looking to get away from Arizona’s busier tourist spots or its heavily populated metropolitan areas, visitors seem to be flocking to Prescott. Here are some of the highlights of the past year and what to look forward to in 2019 as the City builds on its strong tourism track record.

2018 Was a Banner Year

Prescott was a big draw for visitors this past year, with a 4 percent increase in bed taxes over the previous year, says John Heiney, City of Prescott Community Outreach Manager. “With revenues from the bed tax, the City has been able to give back to the community more than $300,000 in the form of trails and other recreation services improvements,” he notes in the January Tourism Partners Newsletter.

Another $250,000 was used for such events as the Whiskey Off-Road backcountry mountain bike race, the Prescott Bluegrass Festival, and Frontier Days – World’s Oldest Rodeo, all of which drew large audiences. A portion of that grant also went to 27 local nonprofits to promote events to visitors outside the area.

Last August, SkyWest Airlines began offering flights to Los Angeles and Denver, allowing passengers to connect to major destinations throughout the U.S.

“We are continuing to reach out to Southern California through the LA Times, and soon we will begin a media and advertising campaign for Denver,” Heiney says. Through aggressive contact with the media, travel agents and travel operators, Prescott now will focus on building these markets and increasing flight traffic.

Other great achievements include visits to Toronto, Vancouver, New York, China and Germany to promote Prescott to more than 225 journalists and tour operators, says Heather Hermen, owner of Front Burner Media, a marketing and public relations company that works with the City.

“Through a unique partnership with Visit USA Parks, we welcomed social influencer Layla Griffin to Prescott to write about the outdoor treasures to enjoy,” Hermen says. “Her story was translated into French and German and will run in a six-month digital campaign. To date, we’ve received 302,000 impressions!”

What’s in Store for 2019

The City says it is working to get Prescott in front of travel planners, product managers, news media and travelers all over the world by engaging with the Arizona Office of Technology on several shows and missions. Two consumer travel and adventure shows already are scheduled for the first quarter. And in January, the Arizona High School Student Council Convention took place, attracting more than 1,500 students and teachers.

Not to be overlooked, the City is following up on several inquiries from hotel developers to add inventory to the market. “Prescott has not seen new hotel rooms in over 10 years, yet visitation is increasing yearly,” Heiney says.

Prescott will also continue to boost its drive market — potential travelers within driving distance of a city. By highlighting the ease of travel, weekday escapes, entertainment opportunities and showcasing Prescott’s Western heritage, the City is gearing ahead for another banner year.

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Come & enjoy the local scene in Prescott Arizona!

Prescott Living Magazine

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Prescott Living Magazine
OUT & ABOUT — Thank you to Karen Shaw for sending in these shots of Jerome and the San Francisco Peaks on a beautiful winter day! We publish reader photos in every issue of Prescott LIVING. Send in your best shots by email to photos@roxco.com. Photos should be taken by you, anywhere in the Greater Prescott area. Selected photos will appear in print and on our social media channels.#jeromeaz #prescott #northernaz #sanfranciscopeaks ... See MoreSee Less

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Arizona State Senator Ken Bennett will read a proclamation in memory of Dr. Billie Orr on Wednesday, Feb. 1st at 1:15 p.m. on the Senate floor. The session will be livestreamed at www.azleg.gov/liveproceedings. Here is the text of the proclamation. . . . Recognition In Memory of Dr. Billie OrrWHEREAS, Dr. Billie Orr served the citizens of Prescott on the City Council from 2015 until 2021 and during that time as mayor Pro Tempore from 2017 until 2020; andWHEREAS, she was a member and past President of the Republican Women of Prescott; andWHEREAS, Dr. Billie Orr Founded the Mayor’s Commission on Well-Being for the City of Prescott; andWHEREAS, Dr. Billie Orr served as City Council Liaison for several City Boards and Commissions during her tenure as Councilmember; and WHEREAS, she served as a Board Member of Arizona Town Hall, Prescott Western Heritage Foundation and Yavapai Big Brothers Big Sisters; andWHEREAS, Dr. Billie Orr was an active Rotarian, serving on Rotary Clubs in the Phoenix area and in Prescott; and WHEREAS, she was a big fan of pickleball and helped Prescott Build outdoor courts for its citizens; andWHEREAS, prior to her service in Prescott, Dr. Billie Orr was active in Arizona education for more than twenty-five years; and WHEREAS, Dr. Billie Orr served the citizens of Arizona as Arizona’s Associate Superintendent of Public Instruction; andWHEREAS, under her leadership, Arizona created state academic standards that were ranked among the best in the nation; andWHEREAS, in earlier years she taught in the Madison District in Phoenix and was the Principal of Kiva School in Scottsdale; andWHEREAS, Dr. Billie Orr was a dedicated and longtime public servant to the citizens of Arizona who brought a positive and caring aspect to her service, inspiring many who worked with her; andWHEREAS, Dr. Billie Orr will be greatly missed by her many friends in Prescott and throughout Arizona; andNOW, THEREFORE BE IT RESOLVED, our heartfelt condolences and prayers go out to her husband Bob, their children and grandchildren and all family members.. . . ... See MoreSee Less

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