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Home Q & A

Q&A: Bill Hoffman

Bill Hoffman Proprietor, Black Arrow Jewelry & Art

June 14, 2026
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Q: What brought you to Prescott and how long have
you been here?

A: Amy and I purchased our home in December 2023, moved to Prescott in January and officially took over Black Arrow Native American Jewelry & Art on Feb. 1, 2024.

The entire process was part of a deliberate lifestyle change. We were leaving a successful corporate career that required constant travel and a fast-paced life in Scottsdale, and we were ready to focus more intentionally on our personal interests, community involvement and a business that truly matters to us.

While we were proud of and enjoyed the work we did before, Prescott has given us something different — balance. Today, we feel deeply connected to the community, energized by the work we do and genuinely appreciative of every day.

Q: How did you become interested in your career field?

A: I’ve spent most of my career building and advising businesses, often centered around products that require trust, education and long-term relationships. When the opportunity came to acquire Black Arrow, I was immediately drawn to the artistry, cultural significance and responsibility that comes with representing Native American jewelry and art. Every piece carries a story, and honoring the artists and educating collectors felt like a natural extension of the work I’ve always valued.

Q: What is the biggest challenge of your job?

A: Balancing growth with integrity. We want to grow Black Arrow thoughtfully while remaining respectful to the artists, the cultures represented and the trust our customers place in us. That requires discipline in sourcing, education and how we present the work — both in the gallery and online.

Q: What is the greatest reward of your job?

A: The most rewarding part is seeing genuine connections form. When a customer tells us that the gallery feels different, or when a piece resonates with them on a personal level, it reinforces why we do this. Building lasting relationships with both artists and collectors is something we take great pride in.

Q: What is your favorite Prescott activity?

A: We truly enjoy being engaged in Prescott’s arts, culture and community life. I serve on the Board of Governors for the Prescott Western Heritage Center, which has deepened my appreciation for how this town honors its past while investing in its future. We love supporting events like the Summer Concert Series, Acker Night and Prescott’s Christmas City celebrations, and we’re big fans of the local music and arts scene.

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The new issue of Prescott LIVING is now available! You can read the digital edition on our website at www.prescottlivingmag.com/copies or pick up a free copy of the magazine at convenient locations in Prescott, Prescott Valley, Chino Valley and Dewey-Humboldt. ...

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  • Inside
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