SPECTRA ADDS TO PRESCOTT VALLEY EVENT CENTER MANAGEMENT TEAM

As part of its ongoing effort to enhance attendance, publicity and visibility for the Prescott Valley Event Center (PVEC), Spectra has hired Martin Walker as Marketing Manager, effective immediately. Walker brings over 20 years of marketing and sales experience to the Spectra team at PVEC. In addition to serving as vice president of marketing for a retail company and a coffee chain, Walker spent 10 years with the Seattle Sonics & Storm. During his time with the Sonics & Storm, Walker held the positions of Director of Interactive Marketing, Director of Sales Development and Director of Merchandising. Walker has a B.S. in Marketing Management and an M.B.A. He has relocated to Prescott Valley from the Seattle area.
“I am thrilled to join the Spectra team here in Prescott Valley,” said Walker. “I am in love with the area and community, and am excited to bring even more people to the fun events PVEC has to offer.”
Scott Norton, Spectra’s PVEC General Manager, said, “As we continue our efforts to position PVEC as the premier event destination in Northern Arizona, we are pleased to bring Martin on board. His experience will be an invaluable addition to the management team.”
Walker will oversee all PVEC marketing activities, digital and social media properties, and public and community relations. He will also be the new media contact for PVEC.
About Spectra
Spectra by Comcast Spectacor is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Learn more at SpectraExperiences.com.
About Comcast Spectacor
Comcast Spectacor is part of Comcast Corporation, a global media and technology company that operates Comcast Cable and NBCUniversal. Headquartered in Philadelphia, Comcast Spectacor’s three core businesses are the National Hockey League’s Philadelphia Flyers, the Wells Fargo Center Complex, and Spectra, a leading hospitality firm that provides Venue Management, Food Services & Hospitality and Partnerships to more than 300 client properties in the United States, Canada, and Singapore. Visit ComcastSpectacor.com for more information.

Contact
Scott Norton
General Manager
Prescott Valley Event Center
Scott norton@ComcastSpectacor.com 0. 928.583.6090 C. 928.458.8784