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Home Special Sections Outdoor Adventure

Study Takes New Look at Value of Trails for Communities

June 16, 2020
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by Kelly Tolbert, Recreation Coordinator, City of Prescott
Unique landscapes ranging from the signature ponderosa and pinion pines scattering the high country, alligator junipers and shrub oaks characteristic to the Central Highlands, to towering saguaro cactuses that are trademarks of the Sonoran Desert, Arizona is brimming with geographic diversity, often surprising visitors and attracting residents with its landscapes. 
The sheer number of multiuse trails available to Prescott residents and visitors supports the understanding local community leaders and planners have regarding the importance of trails. Navigating the recent uncharted territory created by COVID-19, one trend has experienced exponential growth here in Prescott and that is nonmotorized trail use.
Nonmotorized trail use includes walking, hiking, backpacking, trail running, mountain biking, equestrian use and other modes of trail use without the use of a motor. 
The numbers of cars at trailheads, more densely populated trails, and the numbers of phone calls with questions about trails are all indicative of these being a direct result of stay-at-home orders, as well as recommendations to get exercise while spending time outdoors with small family groups and practicing social distancing. 
City of Prescott leaders have been using trail-use data for almost a decade. In fact, the City has infrared trail counters installed at various locations throughout the City’s parks, lakes and trails. This data has been helpful in gaining state and federal funding to enhance, grow and maintain the Mile-High Trail System unique to Prescott. 
Recent public health conditions have led to cancellations of annual signature tourism-based events, negatively affecting our local economy. While it will likely be quite some time before the long-term effects of reduced tourism (and the economic benefits attached) are determined, the short-term effects seem to change daily, especially in a community like Prescott. 
The Knowns
Availability of outdoor recreation opportunities supports enhanced quality of life, and Prescott is proud to offer its citizens many quality options within proximity to the quaint downtown plaza that draws attention year-round.
Prescott has continued to offer options for responsible physical distancing during recent stay-at-home orders and will adapt to the future in hopes of furthering the traditions for which our great City is known. 
The Unknowns
Essentially, the return to pre-COVID-19 conditions will be in phases, and how long this will take is undetermined. Effects on the economy are also largely unknown, and while they can be tracked in some ways, without a way of estimating how long this will be, reality poses challenges for everyone. 
While it is widely known there is economic value from having trails accessible to communities, many variables such as Prescott’s own bed tax (revenues generated from occupancy in local lodging-based businesses) are less relevant, considering what would normally be the height of our tourism season is almost at a standstill. Historically, special events taking place from late spring through early fall are evaluated individually by their ability to fill local lodging businesses, assuming these visitors are also shopping and dining in our local establishments. 
Trails draw visitors, revenue
A recently published technical report conducted by Arizona State Parks, the University of Arizona Cooperative Extension and the University of Arizona Agricultural & Resource Economics Department used what is termed a “travel-cost method,” in which benefits of an amenity are estimated based on how much individuals spend in time and money to travel to enjoy a particular amenity.
Titled The Economic Value of Trails in Arizona, the study was funded by the Arizona State Parks Board interagency service agreement as a part of its 2020 Trails Plan. This type of trails plan is commonly used by agencies to provide data about trail users, preferences and opinions, as well as important issues facing recreation trails (including off-highway vehicle routes). 
Significant findings in the report included approximately 83,110,000 (midpoint estimate between 48,592,500 and 117,627,500 times per year) visits to the state’s trails over a year. Each visit has an average cost associated of midpoint $100.06, adding up to an estimated $8.3 billion in annual spending. 
The study also found, “Outdoor recreation amenities support the quality of life and health of individuals, communities and local economies. Trail access for nonmotorized and motorized recreation enriches the lives of community residents and visitors, providing an outlet for exercise, outdoor recreation and transportation. Results of this study show that a large majority of Arizonans consider access to trails as important or very important in their decisions of where to live and where to visit for leisure, even for Arizonans who do not participate in trail-based outdoor recreation regularly. For communities seeking to attract and retain workforce, or to attract visitors, trail access is an important factor to consider.” 
Using the travel-cost method to estimate economic value is different from the normal standard of measurement used by the City of Prescott, which is economic impact. Economic impact measures the circulation of money through the economy, whereas the travel-cost method measures how far people are willing to travel for an experience. These measures are valuable to understanding what resources are important to residents and which areas receive higher demand. 
The study referenced is also significant because it is the first of its kind. Other types of technical studies have been done, but this one differs in that all random respondents are in-state residents older than 18 and it uses the travel-cost method of study. 
Photo: Runners Discovery Trail


City of Prescott trail counts for the month of April pre and post COVID-19

  • Watson Lake Explorer Trail: April 2016, 5,684 visits; April 2020, 11,395 visits 
  • Peavine National Recreation Trail: April 2019, 5,563 visits; April 2020, 10,399 visits
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LOCAL NEWS: The Northern Arizona VA in Prescott has provided an update on their Homeless Veteran Program. . . .PRESCOTT, Ariz. – The Northern Arizona VA Health Care System’s Homeless Veteran Program, along with its community partners, housed 445 Veterans in 2022, exceeding their target goal by 157%.Nationally, the 2022 goal was to house 38,000 homeless Veterans— a goal that was exceeded by 6.3%. The Department of Veterans Affairs remains committed to ending Veteran homelessness and increasing housing placements is critical to achieving this goal.“This success is a result of efforts built on the evidence-based ‘Housing First’ approach, which prioritizes getting a Veteran into housing, then provides the Veteran with the support they need to stay housed,” said Steve Sample, Medical Center Director.In Northern Arizona, there are a variety of services designed to house homeless Veterans. The VA’s Health Care for Homeless Veterans (HCHV) Program includes VA Supportive Housing (HUD-VASH) vouchers that provide formerly homeless Veterans with subsidized housing and a wraparound, interdisciplinary case management team to address issues that may have contributed to homelessness. The program provides justice outreach services, employment services, health care services through the Homeless Patient Aligned Care Team, outreach, and transitional housing support. The VA also works closely with community partners to house homeless Veterans through a system called Coordinated Entry, where community agencies along with the VA regularly meet to coordinate efforts and ensure homeless Veterans do not fall through the cracks.“We are fortunate that there is so much support for helping homeless Veterans in our area,” said Jessica Taylor, Homeless Program Coordinator for the Northern Arizona VA. “This success could not have been possible without great collaboration between our community partners, Housing Authorities, Tribal partnerships, and support from our local communities.”Looking ahead, the VA will continue to explore new avenues to house homeless Veterans and overcome housing barriers. In collaboration with U.S VETS, Gorman & Company, and the Arizona Department of Housing, a supportive housing project on the grounds of the VA’s Fort Whipple campus is in the initial planning stages. The VA is also expanding outreach to ensure that homeless Veterans are aware of services available to them. For Veterans who are homeless or at imminent risk of homelessness— or if you know of homeless Veterans in need of assistance, call 877-424-3838.For more information on renting to or hiring homeless Veterans, visit: www.va.gov/homelessAbout the Northern Arizona VA: Through its main campus in Prescott, along with Community Based Outpatient Clinics (CBOCs) in Cottonwood, Flagstaff, Kingman, Lake Havasu City, and Anthem— with additional clinics in Tuba City, Page, Kayenta, Chinle, Holbrook, and Polacca, the Northern Arizona VA provides services to approximately 33,000 Veterans over a catchment area of more than 65,000 square miles.. . .www.facebook.com/VAPrescott ... See MoreSee Less

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Empty Bowls of Prescott Arizona has announced that it will distribute $24,000 to local foodbanks! Their 2022 Empty Bowls fundraising event took place in September, and donations can be made year round on their website.prescott-empty-bowls.square.site ... See MoreSee Less

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