Superstition Meadery Expands its Reach

by Jeff Herbert, Owner, Superstition Meadery, and Laura Davison, General Manager, Superstition Meadery

Life in Prescott, our hometown on the frontier, has never been more delicious, and Superstition Meadery is proud to be playing a role. 

Prescott’s location and character are synonymous in several ways to Superstition Meadery. We are a small family-owned business working hard to define a lifestyle brand and product line reflecting the best of Arizona, moving forward with one foot rooted in tradition and another stepping out to explore the world.

Our production team, sales force and tasting room staff all work and play in Prescott, and our people are truly what make our company unique. Their skill and authentic passion are most visible in our tasting room in the cellar of the historic Burmister Building, just north of the Courthouse Square. 

Our creative use of a very small kitchen combined with outstanding service and world class craft beverages has earned us a TripAdvisor Certificate of Excellence each year we have been open, high scores on Yelp, and most recently, RateBeer named us the Best Brewer Tap Room in Arizona, and the United States!

This success has a secret sauce.

While the brewing industry is typically a boy’s club, Superstition is breaking the mold with a female-led tasting room, bringing forth a special aesthetic and an emotional approach to management with empowered staff.

This strategy leads to our crew members playing to their strengths and a consistent recognition that innovation is a team sport. Most of our customers are couples or women looking to enjoy the cozy ambience, dripping like honey from the hive in our candlelit underground bar. 

While you enjoy a flight of mead and cider paired with a beautiful cheese and charcuterie board, our staff will encourage you to dismiss your preconceived notions and live adventurously. 

As the food and beverage scene grows more exciting in Prescott, Superstition is also expanding its reach across the state, the country, and the world. We recently began working with the Hensley Beverage Company, one of the largest family-owned and operated beverage distributors in the nation. 

This relationship is opening new doors for Superstition, creating opportunities for our amazing people and reinforcing Prescott’s status as a world class town serving many of the highest rated craft beverages made.

Please reach out to us at 928-458-4256 or