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Home Prescott Pioneer News

Superstition Meadery Owners Recognized Nationally

June 4, 2019
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Jeff and Jennifer Herbert, founders-owners of Superstition Meadery in Prescott, were honored as the 2019 National Small Business Persons of the Year by the U.S. Small Business Administration (SBA) in Washington, D.C.

They received the prestigious award during gala ceremonies May 6, selected from nominees representing all 50 states and U.S territories.

The Herberts were recognized the week before on May 2 at the state level during the 26th Arizona SBA Enterprise Business Awards luncheon in Scottsdale.

They were nominated for the honors by Jeri Denniston, Director of Yavapai College Small Business Development Center.

Jeff Herbert told the press, “Representing Prescott out of thousands of small businesses, I cannot believe my wife and I were on stage in Washington, D.C. receiving the highest honor in the nation for small businesses.”

He said they were humbled their business had achieved such high recognition at the national level. He credited his staff with much of that success.

The entrepreneurs first made mead in 2008 at their former home in Apache Junction.Jeff explains, “Originally, I started by making home-brew beer. The guy where I bought my home-brew products told me to try making mead. We did. We liked it better than our first beer.”

They later moved to Skull Valley where at the former Juniper Well Ranch and Vineyards they made 300 gallons of mead and cider. Their success prompted them to move to Prescott. By the end of 2017, Superstition Meadery had become the largest winery in Arizona.

Superstition Meadery opened as a retail business in an historic Downtown building at 120. W. Gurley St. with thousands of bottles shelved in a tasting room. The Meadery is open seven days a week.

Locals tasted the mead, liked it. Its reputation has grown as Prescott area residents and tourists keep spreading the word.

Jeff said, “By the end of this year, we’ll have produced 39,000 gallons — more than 500 barrels of mead.”

Superstition Meadery Products Now Distributed Nationally, Internationally

In seven years, the Herberts have expanded the market for their mead to virtually every community in Arizona. They’ll soon open another meadery in downtown Phoenix. It will be on the northwest corner of 11th and Washington streets. They hope to open in early 2020.

Sales don’t stop at the Arizona border. They ship to 37 other states and Washington, D.C.

Their beverages also are available at several retailers in Denmark, Norway, Sweden, Belgium and in Asia at Hong Kong, Taiwan, Singapore and Thailand. Most recently, they have been in discussions with a firm in Sweden to expand international distribution.

According to Herbert, the flavors are unlimited. He said he and his wife are constantly involved in the creation process. The production facility has more than 200 unique meads and hard ciders, ranging in flavor from dry to sweet and even sparkling.

As founding members of the American Mead Makers Association, Jeff also serves as a board member.

The Herberts are enthusiastic about the future. They were particularly gratified when six Superstition Meadery products were included in a recent list of the 15 best meads in the world.

More information is available online at superstitionmeadery.com or at 928 458-4256.

What Is Mead?

The Herberts describe mead as an alcoholic beverage that results from fermenting honey with water and yeast. They then blend in flavors from spices, fruits, grains or hops. Historically, mead is one of the oldest alcoholic beverages and has been around an estimated 7,000 years.

The majority of the beverage’s fermentable sugar comes from honey. The Herberts get pure Arizona honey from Crockett’s Honey in Tempe and other sources. They create their dozens of distinctive flavors by identifying and buying the best international ingredients they can find, such as saffron from Morocco or vanilla beans from Tahiti.

The mead is produced in a facility the Herberts designed and built in 2016 and now are expanding. Twenty-five full time employees work 24/7 supervising the complex fermenting, bottling and distribution process.

The mead and hard ciders ferment in 1,000 gallon stainless steel tanks. The liquid then ages in hundreds of charred oak barrels stacked on racks in a carefully monitored, climate-controlled building. Following the bottling process in the same building on the northeast edge of Prescott Regional Airpark, the beverages are packaged and distributed.

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One Stage Family Theatre has two performances of "Seussical Jr. - The Musical" on Saturday, August 13 at the Elks Theatre and Performing Arts Center. Come out and support local live theatre!Tickets: ci.ovationtix.com/36609/production/1131456Follow Prescott NOW! for more local events.This moment. Witnessing moments like these backstage will never get old. The family within our cast we have created is so beautiful. Helping out a friend backstage holding her tail for her so it’s not stepped on is so awesome. (They did this by themselves) you have two more chances tomorrow to bare witness to the amazing cast of SEUSSICAL THE MUSICAL JR. August 13th @ 1pm and 7pm ticket link is in bio/below: ci.ovationtix.com/36609/production/1131456#onestagefamilytheatre #localtheatre #arts #supportthearts #musicaltheatre #onestage #familytheatre #Seussicalthemusical #seussicaljr #childrenstheatre #youngperformers ... See MoreSee Less

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The Yavapai College Performing Arts Center is opening the 2022-23 cabaret series with a concert by Raul Midón on August 26 & 27. Here is today's announcement from YC.- - -Raul Midón Launches YCPAC Cabaret SeriesGrammy-nominated guitarist is the first of four intimate shows, August 26-27Prescott, Arizona (8/12/2022) – While many theaters open with splash and fury, Yavapai College Performing Arts Center’s star-studded ’22-23 season commences with an intimate encounter, an unforgettable artist, and a format that has become a local favorite. Be there when YCPAC brings its audience in close and cranks up the star power August 26 & 27, when Grammy-nominated jazz guitarist Raul Midón launches the eighth season of its critically acclaimed Cabaret Series. “I began the Cabaret Series seven years ago and it has been my most favorite concert experience on our stage.” Dr. Craig Ralston, YC Performing Arts Director of Programming & Development, said. “We bring our audiences close to the artists in an intimate atmosphere that allows for a truly unique experience.”While some performers raise the roof, others – like Raul Midón – are best appreciated from a closer distance. A two-time Grammy nominee for Best Jazz Vocal Album (Bad Ass & Blind and If You Really Want), Midón was praised by the New York Times as “a one-man band who turns a guitar into an orchestra and his voice into a chorus.” His flowing style and way with a lyric shine best in an intimate setting – and the Cabaret Series provides just that.By turning its 1,100-seat auditorium into a 120-seat Bistro, YCPAC invites Cabaret audiences to join the artist up onstage. Watching comfortably from tables with coffee, drinks or hors d’oeuvres, audiences can catch every chord and nuance of a truly remarkable performer. “Raul is a favorite of mine – an exceptional musician with an amazing life story.” Ralston said. “We oversold his show five years ago when he was last here. So, this year we are offering two performances.”Raul Midón is only one of four acts to enjoy the intimate setting and stellar acoustics of YCPAC’s Cabaret Series this season. On October 21, Cabaret audiences will gather again onstage to enjoy The Brian Chartrand Quartet. Favorites of the Phoenix club scene and the PAC’s own Concerts on the Green series, Brian Chartrand deftly blends soulful original songs with an extensive rock/folk set list that has captivated crowds everywhere from the Crescent Ballroom to Carnegie Hall.The Cabaret Series returns in 2023 with straight-ahead jazz saxophone from one of Harlem’s absolute best. Bill Saxton & the Harlem All-Stars unites the renowned sideman and Nick’s Jazz Club veteran with a select team of club circuit virtuosos on February 24, for an evening full of crackle and bounce that its audience won’t soon forget.YCPAC closes its Cabaret season May 5, with a heartfelt journey through Latin music with a soprano voice we’ve come to love. Sofrito & the Blues brings cherished Messiah soloist Carmen Cancél back to Prescott … this time as part of a Latin Quartet. Cancél joins guitarist Juancho Herrera, César Orozco on piano, and drummer Jainardo Batista – for a captivating odyssey through of Latin, jazz, and blues standards and beyond.Tickets for Raul Midón are $55 general admission, which includes seating at a table onstage, appetizers, desserts, coffee or tea and a cash bar. YCPAC’s Cabaret Season special – a 15% savings for patrons who purchase the entire four-show season – continues through August 27.The Yavapai College Performing Arts Center is located at 1100 E. Sheldon Street, in Prescott. The YCPAC Ticket Office is open Tuesdays and Wednesdays, from 9 a.m. – 6 p.m.; and Thursdays and Fridays, from 9 a.m. - 4 p.m. For reservations or more information, please call: (928) 776.2000 or visit us online at: www.ycpac.com. ... See MoreSee Less

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