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Home Special Sections Wealth Management

THE SECRET TO SUCCESSFUL INVESTING

December 3, 2018
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by Will Hepburn

Investment success is less about picking the best investments and more about not losing money when those pesky market cycles turn down. 

My new book “Why Bad Things Happen to Good Investments” has the premise that no one ever buys a bad investment. Then why do so many of us take deep losses in down markets like we saw in 2001 or 2008? Because markets change and the economy changes, and investments must be able to change with the times or possibly take devastating losses.

The great American investment creed is “buy low, sell high.” That sounds pretty simple, so why it is so hard to do? Because “buy low, sell high” is a two-part goal, and to be successful one must be ready to sell at some point, which oddly is what most advisers discourage their clients from ever doing.

The industry is slanted toward buy, buy, buy, with no thought to ever selling because this approach by you makes life a lot easier for Wall Street firms, which ironically are among the most active traders in the business. So, if Wall Street changes their investments to follow the market trends, and they are considered the “smart money,” wouldn’t it be nice for you to be able to do the same?

Discover four proactive strategies in my book that you or your adviser can implement in just a few minutes each quarter without being a math whiz. Think of proactive strategies as an added layer of diversification for your savings, which may create lower risk and better results. If you want to have your adviser be proactive, tell them that. It can save you a lot in the next market decline.

Will Hepburn is a private investment manager with Hepburn Capital Management, LLC. For a free copy of Will’s book stop by 2069 Willow Creek Road in Prescott. Visit HepburnCapital.com, call (928) 778-4000 or email: Invest@HepburnCapital.com.

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Come & enjoy the local scene in Prescott Arizona!

Prescott Living Magazine

16 hours ago

Prescott Living Magazine
OUT & ABOUT — Thank you to Karen Shaw for sending in these shots of Jerome and the San Francisco Peaks on a beautiful winter day! We publish reader photos in every issue of Prescott LIVING. Send in your best shots by email to photos@roxco.com. Photos should be taken by you, anywhere in the Greater Prescott area. Selected photos will appear in print and on our social media channels.#jeromeaz #prescott #northernaz #sanfranciscopeaks ... See MoreSee Less

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Arizona State Senator Ken Bennett will read a proclamation in memory of Dr. Billie Orr on Wednesday, Feb. 1st at 1:15 p.m. on the Senate floor. The session will be livestreamed at www.azleg.gov/liveproceedings. Here is the text of the proclamation. . . . Recognition In Memory of Dr. Billie OrrWHEREAS, Dr. Billie Orr served the citizens of Prescott on the City Council from 2015 until 2021 and during that time as mayor Pro Tempore from 2017 until 2020; andWHEREAS, she was a member and past President of the Republican Women of Prescott; andWHEREAS, Dr. Billie Orr Founded the Mayor’s Commission on Well-Being for the City of Prescott; andWHEREAS, Dr. Billie Orr served as City Council Liaison for several City Boards and Commissions during her tenure as Councilmember; and WHEREAS, she served as a Board Member of Arizona Town Hall, Prescott Western Heritage Foundation and Yavapai Big Brothers Big Sisters; andWHEREAS, Dr. Billie Orr was an active Rotarian, serving on Rotary Clubs in the Phoenix area and in Prescott; and WHEREAS, she was a big fan of pickleball and helped Prescott Build outdoor courts for its citizens; andWHEREAS, prior to her service in Prescott, Dr. Billie Orr was active in Arizona education for more than twenty-five years; and WHEREAS, Dr. Billie Orr served the citizens of Arizona as Arizona’s Associate Superintendent of Public Instruction; andWHEREAS, under her leadership, Arizona created state academic standards that were ranked among the best in the nation; andWHEREAS, in earlier years she taught in the Madison District in Phoenix and was the Principal of Kiva School in Scottsdale; andWHEREAS, Dr. Billie Orr was a dedicated and longtime public servant to the citizens of Arizona who brought a positive and caring aspect to her service, inspiring many who worked with her; andWHEREAS, Dr. Billie Orr will be greatly missed by her many friends in Prescott and throughout Arizona; andNOW, THEREFORE BE IT RESOLVED, our heartfelt condolences and prayers go out to her husband Bob, their children and grandchildren and all family members.. . . ... See MoreSee Less

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