‘Tis the Season for New Ideas

Publisher’s Letter


Spring is the season of new growth and new ideas, and that’s especially true this year! Our ROX Media team worked energetically on a refreshed design for this magazine with even more content that’s relevant to you and your family.

We’re introducing city and town pages for Prescott, Prescott Valley, Chino Valley and Dewey-Humboldt with mayoral messages, community news and upcoming events. We have refreshed styles and colors to give us a new look! 

Prescott always has so much to offer, and the future is more prosperous than ever. We are excited to see the return of many events in the upcoming months including ticket sales starting for Prescott Frontier Days® — World’s Oldest Rodeo®! Businesses are returning to full steam, and our schools are once again hives of in-person learning. 

Real estate is booming and our real estate agents are working diligently for both sellers and buyers in this busy market. We feature some of our local real estate agents in this special section of our annual Home issue.

We have a lot of ideas for your home in these pages — affordable makeovers for every room in the house, preparing your garden for spring planting, and some ideas on the best cactuses for our yards! 

Prescott Regional Airport (PRC) Director Robin Sobotta is our featured ROX Interview; we learned of all the amazing growth we’re seeing at PRC with the new terminal opening and the addition of a second airline with twice-daily flights to Phoenix. 

We hope you enjoy this issue as much as we did in designing and crafting it. Our Prescott Pioneer news roundup, Biz! Fun! You! sections along with other sections continue to give you a well-rounded picture of your community and the things that matter most to you. 

We love our refreshed Prescott LIVING Magazine — let us know what you think at info@roxco.com

Elaine Earle
Publisher, Prescott LIVING Magazine