by Tracey Horn, Helken & Horn Ad Agency

8th Annual New Year’s Event Rings in the New Year in downtown Prescott, Arizona

10-9-8-7-6-5-4-3-2-1…Happy New Year! For those fortunate enough to be on Whiskey Row in downtown at the stroke of 10 p.m. or midnight will be joined in Northern Arizona’s best party with the spectacle of the Whiskey Row New Year’s Eve Boot Drop.

Thousands will welcome 2019 on Monday, Dec. 31, 2018 from 8 p.m. to 12:30 a.m. This will be the 8th annual event and is free to all ages.

The festive 6-foot illuminated cowboy boot lowers from a 40-foot flagpole with two drops; the first at 10 p.m. and the second drop at midnight. As the crowd cheers on both drops, fireworks will light up the night sky. The earlier drop occurs simultaneously with the traditional “Ball Drop” in New York City. It is especially popular with young families and those who wish to retire early. Many stay to cheer both drops because twice is nice!

The boot descends from atop the historic Palace Building which is over 30 feet high. One can only wonder how past residents like Wyatt Earp and Doc Holliday would have appreciated the goings on. The last seven years have drawn thousands of people of all ages. While not as big as the ball descending in Times Square since 1907, the Whiskey Row Boot Drop event is woven into Prescott’s holiday spirit and is a fitting closing celebration in Arizona’s Christmas City.

Prizes are given throughout the night with DJ music by Magic 99.1 FM, rides on a Ferris wheel and food and drink from vendors.

Matt Brassard is co-owner of M & M Entertainment & Production, the event planners. “Every year is better than the last and this year’s boot drop should top them all. This is a must see event for residents of the Quad Cities as well as an attraction drawing in visitors from across the country who enjoy the accommodations and dining in the Prescott area, not to mention the Old West saloons along Whiskey Row.” says Brassard.

The event is presented by Lamb Chevrolet and Depot Marketplace. It is co-sponsored by the City of Prescott, WestUSA Realty, Northern Arizona Suns, Blind Brothers Arizona and Barrett Propane. Other sponsors include: Yavapai Regional Medical Center, Jersey Lilly Saloon, SpringHill Suites, Magic 99.1, KAFF 92.9fm, KZGL 97.9fm, KMGN 93.9fm, AZSHINE 103.9fm & 1450am, Helken & Horn Advertising Agency, Arrowhead Lodge Recovery, EMI Print Works, Matt’s Saloon, Footework Auto License & Title Service, Pep Boys, Prescott Brewing Company, Pepsi, Hotel St. Michael, Center for Physical Excellence, Cable One Advertising, The Daily Courier, El Gato Azul, Hassayampa Inn, Northern Arizona Social, Prescottenews.com, Dial-A-Ride, AAA Taxi, Prescott Living Magazine, Quad City Smart Shopper, and SignalsAZ.com.

Marco Espitia, co-owner of M & M Entertainment & Production stated “Before the boot-drop was conceived, New Year’s Eve was celebrated by people attending private parties or going bar hopping. Today it has blossomed into an event where thousands of joyous people join together in downtown Prescott to make memories of their best New Year’s ever. We are proud to be part of this delightful community event. There is no better place in Arizona to ring in the New Year.”

For further information, contact Matt Brassard at (928) 848-4182 or go to bootdrop.com.