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Home FUN

We’ll See You on SOMO!

April 14, 2023

Photo by Blushing Cactus Photography

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The fun and flair of Whiskey Row doesn’t stop where you think. Did you know about South Montezuma, the extension of the entertainment district? Welcome to SOMO — Prescott’s hottest destination.

This revitalized area is the half-mile between Goodwin Street and Montezuma’s curve westward into White Spar Road, and it is jumping with businesses new and venerable. It has a funky yet sophisticated atmosphere, some of the best restaurants in Prescott and chances to shop, relax and rejuvenate.

RESTAURANTS

Atmesfir
232 S. Montezuma
Prescott’s most exclusive fine dining, with an endlessly inventive menu that changes seasonally, daily or even hourly as the kitchen innovates.

Bill’s Grill
333 S. Montezuma
The freshest burgers and fries in town served in a casual setting, along with fish and chips, tacos, sandwiches and craft beer.

b. simple
222 S. Montezuma
Comforting breakfast food with a New Mexican twist and everything made in-house.

Colt Grill BBQ & Spirits
202 S. Montezuma
Handcrafted smoked pork, ribs, burgers, tacos and much more in laid-back western décor.
Vibes Juice Bar
224 S. Montezuma
Cold-pressed juice, smoothies and açaí bowls made with vibrant flavors and superfood nutrients.

Whiskey River Tavern
214 S. Montezuma
Top-notch burgers, tacos and cocktails served with live music every night.

AND MUCH MORE

Artisan Aesthetics
and Wellness
212 S. Montezuma
Full-service day spa that will get you looking and feeling like new with beauty and wellness treatments for all.

Common Ground Community Bible Church
236 S. Montezuma
A spiritual community offering ministry without judgment through services, bible study and service to the less fortunate.

Fite and Sons
Mercantile & Ice Cream
208 S. Montezuma
The sweetest shop on SOMO also has homemade fudge, toys, souvenirs and a year-round Christmas store, and don’t miss the
Fite Girls Boutique
next door.

Fite Girls
210 S. Montezuma
A boutique featuring classic cuts and textures with a nod to Southwestern comfort
and sass, from boots and
bags to dresses, blouses and a herd of cute cowgirlish hats.

Golden Nugget
Vacation Rental
226 S. Montezuma
Two 700-foot, one-bedroom apartments
with full kitchens on the second floor of a historic building, each with its own rooftop deck with a view of Thumb Butte.

Soul Ride Bike Shop
and Taproom
230 S. Montezuma
A hub for mountain bikers to prepare for the ride and unwind afterward.

Teeslanger
226 S. Montezuma
This t-shirt shop has a lot more up its sleeve, including conceal carry purses, bugout bags, vintage-quality signs, Christian jewelry and lots of merch from their own His Army and Armed AF brands.

TRAX Records
234 S. Montezuma
The area’s best selection of used and new vinyl and CDs from every genre and other collectibles.

JUST OFF SOMO
Earth and Herbs Arizona
218 W. Goodwin
This metaphysical and herbal supply store also offers reiki healing and just opened at its new location in March.

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Come & enjoy the local scene in Prescott Arizona!

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Prescott Living Magazine
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Prescott Living Magazine

INDOOR FOOTBALL LEAGUE - Watch the NAZ Wranglers take on the Arizona Rattlers TONIGHT (Sat. 6/3) at Findlay Toyota Center. Tickets: www.ticketmaster.com/naz-wranglers-vs-arizona-rattlers-prescott-valley-arizona-06-03-2023/event/1...
For more local events pick up the June issue of Prescott NOW magazine, available in Rox Media magazine racks at Safeway, Fry's, and Sprouts stores ... and at many other locations throughout the Greater Prescott area.
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Prescott Living Magazine
2 days ago
Prescott Living Magazine

Here's a message from the Prescott Valley Chamber of Commerce about the new Glassford Hill Rd. project.Hi Everyone,
As we enter into June we are also getting started on one of Prescott Valley's biggest road improvement projects, The Glassford Hill Enhancement Project.
Any of us that drive Glassford Hill on a regular, even daily basis know how difficult it can be. This is now being corrected. However, it is not an overnight process and will cause traffic challenges during the project.
We have attached an outline for the project and what to expect. We will provide updates as the project progresses.
Please be patient, we will all appreciate this work when it is completed.
Marnie
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