What to Look for in a Quality Advertising Agency

by Donna Werking, Owner, Northern AZ Social LLC

Every healthy business incorporates marketing and advertising strategies to achieve success and growth. An advertising agency can help you meet your goals as they are an intermediary and prime representative for your brand.

An advertising agency’s first initiative is to cultivate cohesive advertising campaigns to help your business reach potential customers. It is made up of a team of experts working together to grow your customer base.

A full-service advertising agency often will have copywriters, graphic designers, media buyers, a digital team and social media experts. But what will they actually bring to your company?

  • Time — Business owners understand the value of time and how little they have on their side. An advertising agency will manage the time you don’t have to orchestrate media requests, coordinate contracts, work with the design team and negotiate contracts with media.
  • An experienced perspective — A good advertising agency listens to the client and will collaborate to bring fresh ideas, taking your campaigns away from the ordinary and into the modern age. An agency has trial and error on their side, along with the understanding of working with different industries. They understand what your competitors are doing through relationships and research.
  • Partnerships — Partnering with an advertising agency allows your business to meet other businesses, some who may also be existing clients of the agency. Collaborations are made and new promotions arise. Often, symbiotic companies will team together to strengthen their brands and build new services for their consumers to create new revenue streams.
  • Expertise and professionalism — Advertising agencies are a team of professional experts, and by trusting their guidance with your marketing goals, the business owner can concentrate on day-to-day operations.

If you are thinking about hiring an advertising agency, the personal relationships are also especially important. The synergy between your company and the agency is what determines success. It is best to be thorough in your search to find the best team of experts to fit your company’s culture.