by Tracey Horn, Helken & Horn Ad Agency
8th Annual New Year’s Event Kicks Off 2019
Event Planners Looking for Additional Sponsors
Whiskey Row in downtown Prescott comes alive with thousands of revelers every New Year’s Eve with the Whiskey Row New Year’s Eve Boot Drop.
This year will be no different as folks gather to ring in 2019 at the 8th annual event on Monday, Dec. 31, 2018 from 8 p.m. to 12:30 a.m.
Lamb Chevrolet is returning this year as the major sponsor of the free event. A 6-foot illuminated cowboy boot will be slowly lowered from a 40-foot flagpole atop the historic Palace Building, which is over 30 feet. There are two drops planned, one at 10 p.m. and the second at midnight with fireworks set off from the top of the parking garage behind Whiskey Row.
The 10 p.m. drop will coincide with the traditional ball drop on the East Coast and will give folks who turn in early a chance to celebrate the New Year. The last seven years have drawn thousands of people of all ages.
Much like the tradition in New York’s Times Square, where a large ball has dropped annually since 1907, the Whiskey Row Boot Drop event has become a Prescott tradition. A DJ from Magic 99.1 FM will be spinning tunes, there will be Ferris wheel rides, local food vendors, fire dancers and prize giveaways throughout the night.
“We really couldn’t do this without all our local sponsors, and we’re very grateful to the businesses that support us and know this is an outstanding free event for the community. We still have room for a few more sponsors and would welcome some new businesses to receive the many advertising benefits that our different sponsorship levels offer,” said Matt Brassard, co-owner of M & M Entertainment & Production, the event planners.
“It really helps all the tourist businesses and retailers to have a little boost right after the Christmas season. Hotels and restaurants continue to benefit from not only the locals who come out but from visitors who come from all over that this event attracts.”
So far, the event is co-sponsored by the City of Prescott, Prescott Area Independents (PAI), WestUSA Realty and Barrett Propane. Other sponsors include SpringHill Suites, Magic 99.1, KAFF 92.9fm, KZGL 97.9fm, KMGN 93.9fm, AZSHINE 103.9fm & 1450am, Helken & Horn Advertising Agency, EMI Print Works, Matt’s Saloon, Northern Arizona Social, Prescottenews.com, Dial-A-Ride, AAA Taxi, Prescott Living Magazine, Quad City Shopper and SignalsAZ.com.
“We think it’s just an awesome community event,” said Marco Espitia, co-owner of M & M Entertainment & Production. “Just a good way to get everyone together and ring in the new year the right way.”
Espitia mentioned before the boot-drop became reality, New Year’s Eve was one of those nights when people went to the bars or attended private parties. Now, thousands of people gather in downtown Prescott to celebrate the new year together.
For further information, contact Bill Topping at (928) 713-1752 or Matt Brassard at (928) 848-4182 or go to bootdrop.com for more information.
