by Will Hepburn, Chief Investment Officer, Hepburn Capital Management, LLC
As strange as this might sound, no one ever buys a bad investment, they all start out just fine. So why do so many of us get disappointed with our investments? It’s because markets change, the economy changes and investments must change, too, or you will pay the price.
Many investors, and unfortunately many financial advisers, tend to overlook that the investment creed, “buy low, sell high,” is a two-part goal in which one must sell at some point to be successful, which oddly is also the one thing Wall Street discourages investors from ever doing.
The book “Why Bad Things Happen to Good Investments” will help you discover how to recognize when your investments need to change and plan for it before the next down cycle can destroy your savings.
I am a private investment manager at Hepburn Capital Management, LLC, a Registered Investment Advisory firm in Prescott. I have taught investing at Yavapai College for 28 years, am a past president of the National Association of Active Investment Managers and have managed two mutual funds. This new book contains 30+ years of my best tips, insights and analogies that make it easy for you to become comfortable while your money is invested.
“Why Bad Things Happen to Good Investments” is on its way to becoming a best seller and an industry classic because there has never been a book written quite like this. It gives both novice and experienced investors an awareness of what Wall Street wants to do to them and how to protect their money using proven techniques.
One industry veteran said, “It reads like butter!” And a neighbor commented, “After reading your book, I finally get it!”
You can get “Why Bad Things Happen to Good Investments” at local book stores, Amazon.com, or stop by the Hepburn Capital offices at 2069 Willow Creek Road in Prescott to pick up an autographed copy. They make great gifts for that investor you know.
