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Home BIZ

Why it’s Important to Develop Your Brand

December 8, 2021
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by Clare Lei, Northern AZ Social Account Executive
Branding your business is essential to making an unforgettable impression on consumers, but it also allows your customers to know what to expect from your company. It is not just the elements such as logos and colors, but it is your reputation and the combination of your business’ attributes that differentiate you from your competition.
But why is branding critical for your business? It’s because branding leads to impact. It is how people perceive your brand, it can help drive new business and increase brand value.
With most markets being oversaturated today, businesses are looking at mass amounts of competition. At this point, a business needs to go the extra mile to set itself apart from competitors.
So, it is imperative that a company invests in creating a strong brand that will not only get customer’s attention, but also hold it. By doing so, a company will be able to have some control over how consumers view the business.
Once a brand is well formed into a company that customers are familiar with and can trust, word of mouth can be your business’ most effective advertising technique. A perception of your company will begin to form, and word of mouth can strengthen or taint the character of your brand.
Increasing your business value by establishing a brand can give your company more leverage in the industry while also becoming appealing to investors by being established in the marketplace.
Audit your Personal Brand Online
Once you become an established business, ensure you are staying “on brand” by auditing your business online. Search your business through search engines and on social media to see how you are being represented.
❱ Try searching your business on Google. See what comments and images appear, do they align with your vision of your business?
❱ Upload professional images onto Google and tag your business name.
❱ Upload new photos to LinkedIn, Flickr, Picasa tagging your business.
❱ Set-up a Google alert with your business name to monitor and regulate mentions.
Clare Lei enjoys using her graphic design and digital strategies to contribute to the success of local businesses through multimedia marketing. She uses
her skilled expertise to meet clients’ needs to ultimately
improve brand awareness and ROI.
Marketing Tip of the Month
Once you become an established business, ensure you are staying
“on brand” by auditing your business online. Search your business
through search engines and on social media to see how you are
being represented.
❱ Try searching your business on Google. See what comments and images appear, do they align with your vision of your business?
❱ Upload professional images onto Google and tag your business name.
❱ Upload new photos to LinkedIn, Flickr, Picasa tagging your business.
❱ Set-up a Google alert with your business name to monitor and regulate
mentions.

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Come & enjoy the local scene in Prescott Arizona!

Prescott Living Magazine

21 hours ago

Prescott Living Magazine
Prescott's 4th Friday Art Walk takes place tonight! A great place to start is Suze's Prescott Center for the Arts which is having a special event as part of their Open House. Art Walk events start at 5:00 p.m. at galleries and venues all around the downtown. Visit the Art Walk website for the list of participating venues.www.artthe4th.comWe are so excited for tonight! Join us from 4pm - 7pm as we celebrate our Largest Prescott's 4th Friday Art Walk yet! We have a brand new exhibit in our Studio Gallery: Moments in Time: Exploring the Magic of Still Life, new artists in our Artist Lounge and Pop-Up Artist Booths in our courtyard! As always, we will be pouring complimentary wine as well as hot chocolate from Orinoco Chocolate 🍫 We are also thrilled to have two incredible bands this evening: The The Billy Reno Band, Prescott AZ Trio and Shaw Squared!Our Address is: 208 N. Marina Street, Prescott, AZ86301 ... See MoreSee Less

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Prescott Living Magazine

3 days ago

Prescott Living Magazine
Reminder that the 2023 Prescott Job Fair is happening today (Wednesday, March 22) from 3:30-6:00 p.m. at Yavapai College. www.ycredc.com/eventsJob Seekers:Learn the latest information about careers. Apply for part-time, full-time, temporary, or seasonal jobs. Meet with representatives from business, healthcare & non-profit organizations.“Rain, rain, go awayCome again some other dayWe want to go outside and playCome again some other day”Rain or shine the Prescott Job Fair is happening today, Wednesday, March 22. Join us from 3:30pm to 6:00pm at the Yavapai College Prescott Campus. Find your new career today!www.ycredc.com/events#jobfair #yavapaicollege #redc ... See MoreSee Less

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