Why it’s Important to Develop Your Brand

by Clare Lei, Northern AZ Social Account Executive
Branding your business is essential to making an unforgettable impression on consumers, but it also allows your customers to know what to expect from your company. It is not just the elements such as logos and colors, but it is your reputation and the combination of your business’ attributes that differentiate you from your competition.
But why is branding critical for your business? It’s because branding leads to impact. It is how people perceive your brand, it can help drive new business and increase brand value.
With most markets being oversaturated today, businesses are looking at mass amounts of competition. At this point, a business needs to go the extra mile to set itself apart from competitors.
So, it is imperative that a company invests in creating a strong brand that will not only get customer’s attention, but also hold it. By doing so, a company will be able to have some control over how consumers view the business.
Once a brand is well formed into a company that customers are familiar with and can trust, word of mouth can be your business’ most effective advertising technique. A perception of your company will begin to form, and word of mouth can strengthen or taint the character of your brand.
Increasing your business value by establishing a brand can give your company more leverage in the industry while also becoming appealing to investors by being established in the marketplace.
Audit your Personal Brand Online
Once you become an established business, ensure you are staying “on brand” by auditing your business online. Search your business through search engines and on social media to see how you are being represented.
❱ Try searching your business on Google. See what comments and images appear, do they align with your vision of your business?
❱ Upload professional images onto Google and tag your business name.
❱ Upload new photos to LinkedIn, Flickr, Picasa tagging your business.
❱ Set-up a Google alert with your business name to monitor and regulate mentions.
Clare Lei enjoys using her graphic design and digital strategies to contribute to the success of local businesses through multimedia marketing. She uses
her skilled expertise to meet clients’ needs to ultimately
improve brand awareness and ROI.
Marketing Tip of the Month
Once you become an established business, ensure you are staying
“on brand” by auditing your business online. Search your business
through search engines and on social media to see how you are
being represented.
❱ Try searching your business on Google. See what comments and images appear, do they align with your vision of your business?
❱ Upload professional images onto Google and tag your business name.
❱ Upload new photos to LinkedIn, Flickr, Picasa tagging your business.
❱ Set-up a Google alert with your business name to monitor and regulate
mentions.