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Home Special Sections Women in Leadership

FEATURED WOMAN IN BUSINESS: DONNA WERKING

October 17, 2018
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DONNA WERKING

Owner
Northern AZ Social Media & Digital Marketing

Donna holds more than 14 years of advertising and digital marketing experience. Her advertising journey began as the director of corporate sales for a professional hockey club in Prescott Valley. Donna managed the arena advertising for more than 90 corporate accounts including Nackard-Pepsi, Canyon Distributing (Coors) and Toyota’s advertising firm, Saatchi & Saatchi. “I was fortunate to be able to work with multiple businesses locally and nationally. The experience gave me the skillset needed to become a successful business owner today.” Werking launched her company, Northern AZ Social, in 2015. “As a traditional marketer, I noticed a growing request for social media and digital marketing. I was able to identify a niche service the Prescott market desired.” Northern AZ Social provides unique, custom strategies using social media marketing, retargeting, website design, email marketing, pay per click advertising (Google Ads), website marketing and traditional media. “What separates Northern AZ Social from other advertising agencies is our attention to detail and customized programs, whether it be traditional or digital. We provide results and we use smarter marketing strategies.” Northern AZ Social is a full-service advertising firm. The company manages clients across the Northern Arizona region including Prescott, Sedona, Flagstaff and Show Low. Donna has donated charitable time to committees serving area nonprofits like the Arizona Community Foundation of Yavapai County and the New Year’s Eve Boot Drop which she co-founded in 2009. This September, Donna is the newest member of the Boys & Girls Clubs of Central Arizona Board.
Donna recently danced in the 2018 Dancing for the Stars event which raised more than $230,000 for the Boys and Girls Clubs of Central Arizona. Donna has lived in Prescott for more than 23 years. She has two children, ages 6 and 18, and has celebrated 19 successful years with her husband.

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Prescott Living Magazine
LOCAL NEWS: The Northern Arizona VA in Prescott has provided an update on their Homeless Veteran Program. . . .PRESCOTT, Ariz. – The Northern Arizona VA Health Care System’s Homeless Veteran Program, along with its community partners, housed 445 Veterans in 2022, exceeding their target goal by 157%.Nationally, the 2022 goal was to house 38,000 homeless Veterans— a goal that was exceeded by 6.3%. The Department of Veterans Affairs remains committed to ending Veteran homelessness and increasing housing placements is critical to achieving this goal.“This success is a result of efforts built on the evidence-based ‘Housing First’ approach, which prioritizes getting a Veteran into housing, then provides the Veteran with the support they need to stay housed,” said Steve Sample, Medical Center Director.In Northern Arizona, there are a variety of services designed to house homeless Veterans. The VA’s Health Care for Homeless Veterans (HCHV) Program includes VA Supportive Housing (HUD-VASH) vouchers that provide formerly homeless Veterans with subsidized housing and a wraparound, interdisciplinary case management team to address issues that may have contributed to homelessness. The program provides justice outreach services, employment services, health care services through the Homeless Patient Aligned Care Team, outreach, and transitional housing support. The VA also works closely with community partners to house homeless Veterans through a system called Coordinated Entry, where community agencies along with the VA regularly meet to coordinate efforts and ensure homeless Veterans do not fall through the cracks.“We are fortunate that there is so much support for helping homeless Veterans in our area,” said Jessica Taylor, Homeless Program Coordinator for the Northern Arizona VA. “This success could not have been possible without great collaboration between our community partners, Housing Authorities, Tribal partnerships, and support from our local communities.”Looking ahead, the VA will continue to explore new avenues to house homeless Veterans and overcome housing barriers. In collaboration with U.S VETS, Gorman & Company, and the Arizona Department of Housing, a supportive housing project on the grounds of the VA’s Fort Whipple campus is in the initial planning stages. The VA is also expanding outreach to ensure that homeless Veterans are aware of services available to them. For Veterans who are homeless or at imminent risk of homelessness— or if you know of homeless Veterans in need of assistance, call 877-424-3838.For more information on renting to or hiring homeless Veterans, visit: www.va.gov/homelessAbout the Northern Arizona VA: Through its main campus in Prescott, along with Community Based Outpatient Clinics (CBOCs) in Cottonwood, Flagstaff, Kingman, Lake Havasu City, and Anthem— with additional clinics in Tuba City, Page, Kayenta, Chinle, Holbrook, and Polacca, the Northern Arizona VA provides services to approximately 33,000 Veterans over a catchment area of more than 65,000 square miles.. . .www.facebook.com/VAPrescott ... See MoreSee Less

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Prescott Living Magazine

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Empty Bowls of Prescott Arizona has announced that it will distribute $24,000 to local foodbanks! Their 2022 Empty Bowls fundraising event took place in September, and donations can be made year round on their website.prescott-empty-bowls.square.site ... See MoreSee Less

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