TRACEY HORN
Owner
Helken & Horn Advertising Agency, Inc.
Tracey launched the advertising agency in Prescott in 1995 with cofounder Robin Helken. In 1997, in an amicable parting, Tracey retained the already successful agency’s original name. Helken & Horn has created more than 1,000 campaigns for local businesses. Tracey grew up around the ad world in New York City where her father was in the business for more than 25 years. She graduated from the University of Arizona in Tucson in 1994, with a degree in Fine Arts and Media. Instead of returning to her roots in the “Big Apple,” she explored Arizona, and fell in love with Prescott where she worked for a small agency here until opening Helken & Horn. She has gained invaluable experience as a client service director, as well as in copywriting, graphic design, video scripting and film production. She also is an expert in crafting sound advertising budgets for clients, and for determining highly effective media placement strategies to meet their needs. At Helken & Horn, accounts are serviced professionally and seamlessly. The agency handles all media contacts and negotiations, determining the most efficient use of client advertising dollars. Tracey personally coordinates a talented team of creative professionals in developing and executing smart traditional and digital campaigns that project the image her clients want in the marketplace, thereby producing real results. By handling all media reps for her clients and attending to every detail of their ad campaigns, Tracey and her team at Helken & Horn free clients to do what they do best: Running their businesses. “The Prescott area business owners that we’ve had the honor of working with understand the importance of advertising and truly appreciate having as part of their team. Most of our clients have been with us for more than 10 years. I’m dedicated to helping them succeed in the most logical, cost-effective and creative manner possible,” said Tracey. Helken & Horn has won numerous awards including Telly awards, Silver Microphones, Best Ad Agency in the Quad Cities for four years in a row, and Volunteer of the Year by the Arizona Community Foundation of Yavapai County in 2015. Tracey was also the initial creator of the now infamous New Year’s Eve Boot Drop event in 2011. “It was a dream of mine to create something like what I was able to experience at the Ball Drop in New York City. This is of course, a much smaller scale, but I’m thrilled it is now a tradition for so many in Prescott and happy to still volunteer my time on the event every year,” Tracey added.
