DONNA WERKING – Founder, Digital Marketing Strategist and Social Media Expert, Northern AZ Social
Werking has lived in Prescott, Arizona for more than 22 years. She has two children, ages 5 and 16, and has celebrated 18 successful years with her husband. She holds 13 years of advertising and digital marketing experience.
“I have been fortunate to work with more than 100 businesses in the Prescott area, during my career,” Werking shared. “My advertising journey began as the Director of Corporate Sales for a professional hockey club in Prescott Valley, Arizona.”
She managed more than 90 corporate accounts including Nackard-Pepsi, Canyon Distributing (Coors) and Toyota’s advertising firm, Saatchi & Saatchi.
“I learned most about the advertising industry during my three years with The Club,” she said.
She was contracted by a local Prescott advertising firm for five years before launching her company, Northern AZ Social, in 2015.
She states, “I noticed the demand for digital marketing became prevalent in the Prescott area during my time at the agency.”
She began her digital journey serving small businesses by providing unique, custom strategies including social media marketing, digital media buying, website design, email marketing, pay-per-click advertising and website marketing through Northern AZ Social.
“What separates my company from other digital marketers is our attention to detail and the custom digital programs we offer,” Werking notes. “We provide results and we are often able to decrease a client’s advertising budget. We also stay local to our region because we understand the pulse of our community.”
She added, “Marketing in a small town is different than a big city.”
She has donated charitable time to committees serving area nonprofits like the Boys & Girls Clubs of Central Arizona, the Arizona Community Foundation of Yavapai County and the New Year’s Eve Boot Drop Event, of which she remains a committee member and co-founded in 2009.
